Select Page

PlasterFix – October 2022 Monthly Report

Nov 7, 2022

Manager

October was a month of challenges for the website and SEO campaign. User traffic again dropped, although this time by a much smaller margin of 1.7%. The overall trend of user visits also ended on a sharp upward note, which bodes well for next month. More positively, 78.7% of site visitors arrived through organic search channels, and they spent almost 5 minutes on the website on average! The site’s average SEO rank did slip slightly but remains high at 7.4 overall. Some keywords also dropped from the first page of Google search results, but a majority of them remain within the top 10 spots. In October, we focused on off-page strategies such as guest posting to improve site authority. In November, we will shift to on-page optimisations focusing on the ‘suspended ceiling’ keyword to bring it closer to the top 10 spots on Google, as it has a high monthly search volume.

SEO Analysis

  • 64 keywords ranking in top 3 (first page) results
  • 63 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster’ is ranking in 2nd position (first page).
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 7th position (first page).
  • Keyword ‘plasterer Sydney’ is ranking in the 13th position (second page).
  • In October, the SEO campaign focused on off-page optimisation strategies via guest posting to improve site mentions and authority.
  • For the month of November, SEO on-page optimisation will focus on the keyword ‘suspended ceiling’ as it has a high level of competition and over 1,000 monthly searches. The goal is to bring it closer to the first page of Google search results.

    • PlasterFix – September 2022 Monthly Report

    Oct 7, 2022

    Manager

    The campaign experienced highs and lows in the month of September. Website metrics experienced some challenges, but SEO performance was more positive. User traffic dropped slightly (down 12.8%) but the overall trend ended on an upward note. More promisingly, 82% of total traffic came through organic (SEO) channels and these users spent almost 5 minutes on the website. Additionally, the website’s average SEO rank improved by 0.5% – a small but welcome win. Keyword performance has also been positive, with more keywords on the first page of Google search results! September saw us focus on off-page strategies to improve website authority and relevance. This October, we will continue to focus on off-page optimisations, especially on backlinks. We aim to bring the website to the same level as its competitors, boost website authority, and improve the site’s ranking on Google.

    SEO Analysis

  • 54 keywords ranking in top 3 (first page) results
  • 70 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster’ is ranking in 1st position (first page).
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 2nd position (first page).
  • Keyword ‘plasterer Sydney’ is ranking in the 13th position (second page).
  • In September, the SEO campaign focused on off-page optimisation strategies with the goal of improving the site’s authority, relevance, and trustworthiness.
  • For the month of October, the SEO campaign will continue to focus on the off-page optimisation game plan, with a particular focus on backlinks. This will put the site on the level of its competitors. The goal is to boost the site’s authority and improve the ranking in Google search results.