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PlasterFix – August 2022 Monthly Report

by | Sep 7, 2022 | Plasterfix | 0 comments

Manager

August is a month of small but welcome wins for the website and the SEO campaign. User traffic again increased, although by a more modest amount – 4.6%. The overall trend was up-and-down, but peaked several times and ended on an upward note. 71% of total website traffic came from organic search users, who spent almost 6 minutes on the website. Meanwhile, the site’s average SEO rank has bounced back, and keyword performance has been mostly stable. A large majority of keywords are on the first page of Google search results, which is very favourable. One notable keyword is ‘acoustic soundproofing and insulation Bellevue Hill’, which now ranks 2nd (up from 8th). In August, we focused on-page strategies on the ‘acoustic soundproofing and insulation Sydney’ keyword to push it closer to the top 10 spots. This September, we will switch to off-page strategies to boost the website’s authority and relevance as perceived by both Google and site users.

SEO Analysis

  • 61 keywords ranking in top 3 (first page) results
  • 70 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster’ is now ranking in 1st position (first page).
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 2nd position (first page), up from 8th position (first page) in the previous month.
  • Keyword ‘plasterer Sydney’ is ranking in the 13th position (second page).
  • In August, the on-page optimisation strategy focused on the keyword ‘acoustic soundproofing and insulation Sydney’. The goal was to help push its ranking closer to the first page of Google search results.
  • For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.