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PlasterFix – July 2022 Monthly Report

by | Aug 5, 2022 | Plasterfix | 0 comments

Manager

July brought much more positive results for the website metrics than we saw for SEO performance. Site traffic continues to trend upwards, growing by 31.0%! The overall trend also saw a promising upward trend. We also sustained our average session duration. More favourably, we saw a similar percentage of users coming through organic (SEO) channels as the month prior. On the other hand, SEO performance did see another small drop of 1.2% in the site’s average rank. We lost some keywords in the top 3 positions on Google search results, but a favourable number remain on the first page. After our optimisations, we now see the ‘water damage plaster’ keyword ranking in 1st (up 5 positions), while ‘plastering services Rose Bay’ now ranks 8th (up 4 positions). In July, we focused on off-page strategies to boost search rankings and improve website authority. In August, we will switch to on-page optimisations on the ‘acoustic soundproofing and insulation Sydney’ keyword. It has a significant monthly search volume and is highly competitive. We aim to bring it closer to the top 10 positions on Google.

SEO Analysis

  • 53 keywords ranking in top 3 (first page) results
  • 45 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 10th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Rose Bay’ is ranking in the 8th position (first page), up from 12th position (second page) in the previous month.
  • Keyword ‘plasterer Sydney’ is ranking in the 15th position (second page).
  • Keyword ‘water damage plaster’ is now ranking in 1st position (first page), up from 6th position (first page) in the previous month.
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the keyword ‘acoustic soundproofing and insulation Sydney’ as it has significant monthly searches and a moderate-to-medium level of competition. Our aim is to bring it closer to the first page of Google search results.