Manager
October was a month of challenges for the website and SEO campaign. User traffic again dropped, although this time by a much smaller margin of 1.7%. The overall trend of user visits also ended on a sharp upward note, which bodes well for next month. More positively, 78.7% of site visitors arrived through organic search channels, and they spent almost 5 minutes on the website on average! The site’s average SEO rank did slip slightly but remains high at 7.4 overall. Some keywords also dropped from the first page of Google search results, but a majority of them remain within the top 10 spots. In October, we focused on off-page strategies such as guest posting to improve site authority. In November, we will shift to on-page optimisations focusing on the ‘suspended ceiling’ keyword to bring it closer to the top 10 spots on Google, as it has a high monthly search volume.
SEO Analysis
64 keywords ranking in top 3 (first page) results
63 keywords ranking in top 4-10 (first page) results
Keyword ‘water damage plaster’ is ranking in 2nd position (first page).
Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 7th position (first page).
Keyword ‘plasterer Sydney’ is ranking in the 13th position (second page).
In October, the SEO campaign focused on off-page optimisation strategies via guest posting to improve site mentions and authority.
For the month of November, SEO on-page optimisation will focus on the keyword ‘suspended ceiling’ as it has a high level of competition and over 1,000 monthly searches. The goal is to bring it closer to the first page of Google search results.
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