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PlasterFix – August 2022 Monthly Report

Sep 7, 2022

Manager

August is a month of small but welcome wins for the website and the SEO campaign. User traffic again increased, although by a more modest amount – 4.6%. The overall trend was up-and-down, but peaked several times and ended on an upward note. 71% of total website traffic came from organic search users, who spent almost 6 minutes on the website. Meanwhile, the site’s average SEO rank has bounced back, and keyword performance has been mostly stable. A large majority of keywords are on the first page of Google search results, which is very favourable. One notable keyword is ‘acoustic soundproofing and insulation Bellevue Hill’, which now ranks 2nd (up from 8th). In August, we focused on-page strategies on the ‘acoustic soundproofing and insulation Sydney’ keyword to push it closer to the top 10 spots. This September, we will switch to off-page strategies to boost the website’s authority and relevance as perceived by both Google and site users.

SEO Analysis

  • 61 keywords ranking in top 3 (first page) results
  • 70 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster’ is now ranking in 1st position (first page).
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 2nd position (first page), up from 8th position (first page) in the previous month.
  • Keyword ‘plasterer Sydney’ is ranking in the 13th position (second page).
  • In August, the on-page optimisation strategy focused on the keyword ‘acoustic soundproofing and insulation Sydney’. The goal was to help push its ranking closer to the first page of Google search results.
  • For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • PlasterFix – July 2022 Monthly Report

    Aug 5, 2022

    Manager

    July brought much more positive results for the website metrics than we saw for SEO performance. Site traffic continues to trend upwards, growing by 31.0%! The overall trend also saw a promising upward trend. We also sustained our average session duration. More favourably, we saw a similar percentage of users coming through organic (SEO) channels as the month prior. On the other hand, SEO performance did see another small drop of 1.2% in the site’s average rank. We lost some keywords in the top 3 positions on Google search results, but a favourable number remain on the first page. After our optimisations, we now see the ‘water damage plaster’ keyword ranking in 1st (up 5 positions), while ‘plastering services Rose Bay’ now ranks 8th (up 4 positions). In July, we focused on off-page strategies to boost search rankings and improve website authority. In August, we will switch to on-page optimisations on the ‘acoustic soundproofing and insulation Sydney’ keyword. It has a significant monthly search volume and is highly competitive. We aim to bring it closer to the top 10 positions on Google.

    SEO Analysis

  • 53 keywords ranking in top 3 (first page) results
  • 45 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 10th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Rose Bay’ is ranking in the 8th position (first page), up from 12th position (second page) in the previous month.
  • Keyword ‘plasterer Sydney’ is ranking in the 15th position (second page).
  • Keyword ‘water damage plaster’ is now ranking in 1st position (first page), up from 6th position (first page) in the previous month.
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the keyword ‘acoustic soundproofing and insulation Sydney’ as it has significant monthly searches and a moderate-to-medium level of competition. Our aim is to bring it closer to the first page of Google search results.