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PlasterFix – June 2022 Monthly Report

Jul 7, 2022

Manager

We again see ups and downs for the campaign in June, although still with favourable metrics. Site traffic has recovered, going up by 22.0%, although the trend was inconsistent. The highest single-day count for users on the website was 12, on both 9 and 15 June. Organic search users continue to make up the majority of site visitors, accounting for 73.5% of overall traffic. In terms of SEO, the site’s average rank did see a small drop of 2.7%. We did note more keywords ranking on Google search results now, which is pleasing to see, and a significant amount remain within the top 10 spots. Following our optimisations in May, the ‘plasterer Sydney’ keyword now ranks in 16th, and we expect its rank will continue improving. June saw us complete optimisations on the ‘water damage plaster’ keyword, which moved from 11th to 6th (first page). In July, we will shift to off-page strategies to improve organic keyword rankings in search results.

SEO Analysis

  • 45 keywords ranking in top 3 (first page) results
  • 56 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Dover Heights’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Rose Bay’ is ranking in the 12th position (second page).
  • Keyword ‘plasterer Sydney’ is ranking in the 16th position (second page) after the optimisation work in May.
  • In June, we completed on-page optimisation with a focus on the high-competition keyword ‘water damage plaster’ which is ranking in the 6th position (first page), up from 11th position (second page) in the previous month.
  • For the month of July, we plan to focus on off-page strategy to improve rankings and boost more keywords into the top organic search results.

    • PlasterFix – May 2022 Monthly Report

    May 7, 2022

    Manager

    May sees mixed but still relatively favourable results for the campaign. We saw a decline in user visits by 23.4%, and a few less users arriving through organic (SEO) channels. However, organic users still make up 64% of all site visits, which is a positive sight. They also spent over 2 minutes on the website, showing that our content remains relevant to user searches. For SEO performance, the site’s average SEO rank again rose, up by 3.8%. The site now sits at 7.7 overall, which is pleasing to see. We again saw some keywords drop out of the top 3 positions, but we retained a remarkable number of keywords on the first page of Google search results. Following our April optimisations, ‘plastering services Rose Bay’ is up 5 positions into 12th. May saw us optimise the competitive keyword ‘plasterer sydney’, which we expect will improve in rank in the coming weeks. In June we will focus on the ‘water damage plaster’ keyword to boost its search ranking since it is fairly competitive.

    SEO Analysis

  • 44 keywords ranking in top 3 (first page) results
  • 77 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Woolwich’ is ranking in the 8th position (first page).
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Rose Bay’ is ranking in the 12th position (second page), up slightly from 17th position (second page) after on-page optimisation work done in April.
  • In May, we completed on-page optimisation with a focus on the high-competition keyword ‘plasterer sydney’ and we expect an improvement in its ranking in the coming weeks.
  • For the month of June, we plan to focus our on-page strategy on the keyword ‘water damage plaster’ which has a fair level of competition. Our goal is to boost its ranking in the organic search results.