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PlasterFix – April 2022 Monthly Report

Apr 7, 2022

Manager

We again see favourable metrics across the board for our SEO campaign in April. User visits again increased, this time by 10.3%. The overall trend was up-and-down, but there was a notable peak on 30 April. We saw 31 total users on the website that day, with all of them new. Over half our users again arrived through organic (SEO) channels, and almost all of them were new. They also spent a significant amount of time on the website. In terms of SEO, we again saw a small but pleasing increase in the site’s average SEO rank – this time by 0.5%. We lost a few keywords from the top 10 of search results, but still retain a favourable number on Google’s first page. The ‘small to large patch jobs’ target keyword is performing well, currently ranking #1! In April we optimised the ‘plastering services Rose Bay’ target keyword, which is very competitive. We hope to see its rank improve in the coming weeks. Meanwhile, for May, we will focus on the ‘plasterer sydney’ target keyword, which is also competitive.

SEO Analysis

  • 37 keywords ranking in top 3 (first page) results
  • 59 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Woolwich’ is ranking in the 8th position (first page)
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
  • In April, we completed on-page optimisation with a focus on the high-competition keyword ‘plastering services Rose Bay’ and we expect an improvement in its ranking in the coming weeks.
  • For the month of May, we plan to focus our on-page strategy on the keyword ‘plasterer sydney’ which has a fair level of competition. We aim to boost its ranking in the organic search results.

    • PlasterFix – February 2022 Monthly Report

    Mar 7, 2022

    Manager

    February sees some mixed results for the campaign, but there are some positives! User visits saw another increase, this time by 3.8%. Around half those users arrived through organic (SEO) channels, with almost the same number of visitors from last month! The overall trend also saw several peaks, and ended on a pleasing upward note. In terms of SEO, we did see a drop in the site’s average rank by 4.3%, but it remains within the top rankings at 9.8. We have more keywords in the top 10 spots now – 37 within the top 3, and a further 60 in the top 4 to 10. This is significantly more than our last report, which is very promising. In February, we focused on-page optimisations on the ‘plastering services Sydney’ target keyword, which has moved up 5 spots to 17th. In March, we will shift that focus to the ‘suspended ceiling’ keyword, which is highly competitive with a significant monthly search volume.

    SEO Analysis

  • 42 keywords ranking in top 3 (first page) results
  • 57 keywords ranking in top 4-10 (first page) results
  • Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
  • Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
  • Keyword ‘plastering services Woolwich’ is ranking in the 8th position (first page)
  • Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 2nd position (first page).
  • In February, we completed on-page optimisation with a focus on the keyword ‘plastering services Sydney’ which now ranks in 17th position (second page), up slightly from 21st position (third page) in the previous month.
  • Through March, we plan to focus our on-page strategy on the high-competition keyword ‘suspended ceiling’ as it has very high average monthly searches and to boost its ranking in the organic search results.