Manager

March brings much better results for the campaign across the board! User visits saw a much higher increase, this time by 18.3%, with a notable peak on March 22. That day, we saw 17 users on the website, and all of them were new. A large majority of users arrived through organic (SEO) channels – more than last month, which is pleasing to see. Average session duration also remains well over a minute. For the SEO aspect, we saw a small but welcome recovery in the site’s average SEO rank, with a 0.7% rise. We also have more keywords now on the first page of search results, and 44 ranking within the top 3 spots. In March, we focused our on-page strategies on the high-competition keyword ‘suspended ceiling’, which was a high monthly search volume. This April, we will shift that focus onto the ‘plastering services Rose Bay’, which currently ranks in 33rd. We aim to boost its ranking in organic search results.

SEO Analysis

• 37 keywords ranking in top 3 (first page) results
• 67 keywords ranking in top 4-10 (first page) results
• Keyword ‘water damage plaster Tamarama’ is ranking in the 2nd position (first page).
• Keyword ‘plastering services Tamarama’ is ranking in the 8th position (first page).
• Keyword ‘plastering services Woolwich’ is ranking in the 8th position (first page)
• Keyword ‘acoustic soundproofing and insulation Bellevue Hill’ is ranking in the 8th position (first page).
• In March, we completed on-page optimisation with a focus on the high-competition keyword ‘suspended ceiling’ which has around 1,600 monthly searches. We expect its ranking to improve in the coming weeks.
• For the month of April, we plan to focus our on-page strategy on the keyword ‘plastering services Rose Bay’ to boost its ranking in the organic search results.

Manager

January continues the favourable results for our SEO campaign, which is amazing to see. We saw a 20.6% increase in site visits from the month before, with several peaks in the overall trend. A large number of those users again arrived through organic (SEO) channels. Average session duration also saw a rise, meaning our content continues to be relevant to users. For SEO, the site’s average rank again went up, this time by 3.9%. 34 of our keywords sit in the top 3 spots of Google’s search results, with a further 42 in the top 4 to 10 spots – significantly more than in our last report. January saw us focus optimisations on the ‘suspended ceilings Sydney’ target keyword, which currently ranks 26th. In February, we will shift to the ‘plastering services Sydney’ target keyword to see it move up Google’s search rankings.

SEO Analysis