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PlasterFix – December 2021 Monthly Report

Jan 12, 2022

Manager

Please note, as in previous years, this months report (December 2021) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2022).

PlasterFix – November 2021 Monthly Report

Dec 7, 2021

Manager

Since launching our SEO campaign, we’ve seen fantastic initial results. November saw a 46.5% increase in user visits, although the overall trend did see some fluctuations. A significant number of those users arrived through organic (SEO) channels. Average session duration also increased, this time by 20.0%, meaning our content is relevant to users. In terms of SEO performance, we saw the site’s average rank increase by a small but welcome 2.0%. We now have 27 keywords in the top 3 spots of Google’s search results, with a further 33 in the top 4 to 10 spots. The ‘Small To Large Patch Jobs Mosman’ keyword in particular holds the #1 position. In December, we will expand our optimisations to boost ‘plaster repair’ and ‘plastering services’ target keywords, in order to take advantage of their high monthly search volume.

SEO Analysis

  • It has been a strong start for the SEO campaign as we note solid data across the board for the month of November
  • 27 keywords ranking in top 3 (first page) results
  • 56 keywords ranking in top 4-10 (first page) results
  • Initial status for keyword ‘Water Damage Plaster Tamarama’ shows it is ranking in the 1st position (first page)
  • Keyword ‘plastering services Woolwich’ is ranking in the 1st position (first page)
  • Keyword ‘acoustic soundproofing and insulation Mosman’ is ranking in the 3rd position (first page)
  • Keyword ‘ornate plasterwork Dover Heights’ is ranking in the 4th position (first page)
  • Starting in December, we will be expanding our strategy to boost keywords related to ‘plaster repair’ and ‘plastering services’ as these high-competition keywords have significant average monthly searches and they have yet to secure solid rankings in the organic search results.