Manager

The month of September has produced results that speak to the successful shift in the Google Ads campaign strategy. The click through rate has improved off the charts with a 162.6% increase! At the same time, we are pleased to see 21 conversions for the month and a higher conversion rate. Although the rates of the Google Ads campaign have generally improved, the overall numbers are less than the previous month’s. We also take note of the significant increase in the cost per conversion and this October, we will be aiming to push further for a higher CTR which in turn should lead to a higher number of quality conversions by adapting a more optimised structure for the campaign.

Google Ads Analysis

  • 173 clicks,
  • 6.1% CTR,
  • 21 Conversions
  • $29.99 Cost/Conv
  • 12.1% Conversion rate
  • September has produced some great stats for the Google Ads campaign. We managed to see quality overall traffic with 21 conversions achieved which is great to see.
  • The CTR increased drastically as well which also led to a higher conversion rate.
  • The only downside through the month is that the campaign’s overall conversion is lower compared to the previous month’s. With that said, we do believe the conversions achieved this month are higher in quality due to the keywords that led to these conversions.
  • Now, the plan for October is to structure the campaign to achieve a better CTR and therefore possibly help us to achieve better consistency with conversions as well as an increase in the number of conversions.