Manager

The results produced for the month of September are slower than expected for both the Google Ads and SEO campaigns. We do note a small win in a 10.7% increase in our overall website traffic, a continuation of the positive site visit trend from the previous month. Unfortunately, there has been another significant drop in our average keyword rankings as a massive number of keywords have fallen from the top 3 positions of search results. Along with this, our targeted keywords have also taken a hit. This is a concerning issue for our campaign as most of our efforts from the previous month was focused on pushing these focus keywords. Nevertheless, we will be continuing with more asserting on-page optimisations as well as off-page strategies for the month of November to address these losses. Our Google Ads campaign has also been performing less than we wanted, as there had been a notable 78.5% increase in cost per click. Consequently, our CPC traffic, number of clicks, and number of conversions have dropped as well. Overall, it has been a challenging month so we aim to adjust our campaigns for higher relevance at lower cost through November.

SEO Analysis

Google Ads Analysis

Manager

Similar to the previous month, September has produced a set of results that consist of both strengths and weaknesses found in our campaigns. Our SEO campaign has progressed in terms of site performance as we were able to recover 18.1% of our overall website traffic from last month’s decline. We are pleased to note that the majority of our users were brought in by our organic SEO channel, indicating a stable presence in Google search results. However, it has been concerning to see a significant decrease in our average keyword rankings as 30 keywords drop from the top 3 positions. Our targeted keywords also show downward movements which we aim to recover and turn around this coming October using on-page optimisations. Our Google Ads campaign has improved in terms of clicks and impressions with even a notable 9.8% increase in our click through rate. In the coming month we will be focusing on improving the conversion rate by restructuring our ads approach.

SEO Analysis

• 132 keywords ranking in top 3 (first page) results
• 33 keywords ranking in top 4-10 (first page) results
• Keyword ‘door operators gold coast’ ranking in 10th position (first page)
• Keyword ‘industrial roller shutters gold coast’ ranking in 17th position (second page)
• Keyword ‘roller door accessories gold coast’ ranking in 9th position (first page)
• Keyword ‘roller doors gold coast’ ranking in 22nd position (third page)
• On-page optimisations will be used in October to see the rankings for all Gold Coast keywords secure the top 1 position of Google’s results

Google Ads Analysis

• 2 conversions
• 50 Clicks
• 15.6% CTR
• 321 impressions
• September has been very successful yet again as we have seen an increase in the overall Google Ads campaign performance.
• We have seen an increase in CTR and overall traffic which indicates that we are achieving more clicks from most of the search results that our ads are appearing for.
• The plan for October is to change our approach with the ads and keywords to help us increase our conversions and conversion rate