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Pro Doors Brisbane – August 2020 Monthly Report

by | Sep 7, 2020 | Pro Doors Brisbane | 0 comments

Manager

The results produced for the month of August have been varied between the SEO campaign and the Google Ads campaign. Unlike the previous month’s consistency in growth for both campaigns, we have had a drop in website traffic worth 26.2%, affecting the number of our organic users from the SEO channel as well. Although our keyword rankings have been stable with three keywords even moving up to the top 3 positions on the first page of Google’s results, we have also noted a downward fluctuation for one of our targeted keywords dropping from the first page to the second page of results. For the coming month of September, we will be focusing on encompassing all of our Gold Coast keywords in on-page optimisations to move closer to the top 1 position on the first page. In terms of the Google Ads campaign we have seen a slow but steady month of numbers. The drop from 7 to 1 conversion this month has been noted, however it looks like this is due to a number of unanswered calls generated from the campaign (a conversion will only be counted if the call is answered). However, we remain optimistic in the data the campaign has achieved, as the number of clicks, click through rate, and impressions of our campaign have all improved a notable percentage. We will address the drop in conversion this coming month of September by restructuring our campaign for more consistent wins.

SEO Analysis

  • 162 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘door operators gold coast’ ranking in 19th position (second page)
  • Keyword ‘industrial roller shutters gold coast’ ranking in 2nd position (first page)
  • Keyword ‘roller door accessories gold coast’ ranking in 3rd position (second page)
  • Keyword ‘roller doors gold coast’ ranking in 17th position (second page)
  • On-page optimisations will be used in September to see the rankings for all Gold Coast keywords secure the top 1 position of Google’s results

Google Ads Analysis

  • 1 conversion
  • 41 Clicks
  • 14.8% CTR
  • 289 impressions
  • August has been successful for the Google Ads campaign as we were able to increase our CTR and the overall traffic.
  • This is a huge win and a great indication that the campaign is performing effectively.
  • We are, however, still noticing some unanswered phone calls generated from the campaign, which has led to only 1 recorded conversion for the month of August.
  • For the month of September, our plan is to re-structure the campaign to increase consistency with the number of conversions achieved throughout the month.