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Pro Doors Brisbane – June 2020 Monthly Report

by | Jul 7, 2020 | Pro Doors Brisbane | 0 comments

Manager

The month of June has produced some pleasing results across the board. While we have noted a dip in the overall website traffic, we have actually seen an increase in the total number of website visits coming from organic (SEO) traffic. From 114 organic website visits in May to 124 in June, this has been very pleasing to see. Our SEO rankings have continued to fluctuate slightly especially for the more competitive Gold Coast keywords. We will be continuing to focus on the on-page optimisations in the coming month to ensure we are putting ourselves in the best position for successful Gold Coast rankings. On the Google Ads front, we have seen a dip in the number of impressions, but a massive increase in the CTR which is now sitting at over 11%. This is a fantastic number to be seeing and is something we will be working to maintain in the coming months. Continuing to improve this CTR should also lead us to achieve a higher number of conversions through the month.

SEO Analysis

  • 154 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘door operators gold coast’ ranking in 5th position (first page)
  • Keyword ‘industrial roller shutters gold coast’ ranking in 5th position (first page)
  • Keyword ‘roller door accessories gold coast’ ranking in 7th position (first page)
  • Keyword ‘roller doors gold coast’ ranking in 24th position (third page)
  • On-page optimisations will be used in July to see the rankings for the keyword “roller doors gold coast” moves closer to the first page

Google Ads Analysis

  • June has produced a positive month for the Google Ads campaign. The campaign has generated 32 Clicks, a 11.9% CTR, 269k Impressions and 2 Total Conversions with a 6.25% Conversion rate.
  • The main highlights from the month include the increase in the overall CTR.
  • Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
  • Our plan for the month of July is to restructure the campaign to achieve an improved conversion rate.