Manager
The month of May has seen another positive month of results. We have seen a 22% increase in the overall website traffic with the majority of this increase coming from the organic (SEO) results. From 87 organic website visits through April to 114 through May, this is an impressive improvement. We have been able to maintain the positions of our keywords on the first page of Google’s results and even improved some of their positions to the top 3 results on that first page. In the coming month, we will be using on-page optimisations to further see improvements for the Gold Coast keywords. On the Google Ads front, we were able to achieve 3 conversions this month which has been very pleasing to see. Moving forward we will be working on restructuring the campaign to ensure we can maintain or improve on this number of conversions in the coming months.
SEO Analysis
- 133 keywords ranking in top 3 (first page) results
- 26 keywords ranking in top 4-10 (first page) results
- Keyword ‘door operators gold coast’ ranking in 5th position (first page)
- Keyword ‘industrial roller shutters gold coast’ ranking in 3rd position (first page)
- Keyword ‘roller door accessories gold coast’ ranking in 7th position (first page)
- Keyword ‘roller doors gold coast’ ranking in 21st position (third page)
- On-page optimisations will be used in June to see movements in the rankings for the Gold Coast keywords
Google Ads Analysis
- May has produced a positive month for the Google Ads campaign. The campaign has generated 35 Clicks, a 9.8% CTR, 357 Impressions and 3 Total Conversions with a 8.57% Conversion rate.
- The main highlights from the month include the increase in the overall traffic and click through rate.
- Our plan for the month of June is to resolve the conversion tracking issue so we can see the conversions appearing in the marketing dashboards. We will also be restrustring the campaign to achieve an improved conversion rate.
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