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Pro Doors Brisbane – March Monthly Report

Apr 7, 2020

Manager

The month of March has seen some fantastic results! We have seen a very slight increase in the overall website traffic with some large peaks occurring throughout the month. The Google Ads campaign has produced 3 conversions over the last month which has been very pleasing to see. Our optimisations through April will be working to achieve a higher conversion rate and more clicks. On the SEO front, we have been able to maintain our achieved SEO rankings and have seen some small fluctuations for the Gold Coast keywords. Through April our focus will remain on the Gold Coast keywords as we work to move more of those terms closer to the top 3 results on the first page of Google.

SEO Analysis

  • 130 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘door operators gold coast’ ranking in 5th position (first page)
  • Keyword ‘industrial roller shutters gold coast’ ranking in 3rd position (first page)
  • Keyword ‘roller door accessories gold coast’ ranking in 11th position (second page)
  • Keyword ‘roller doors gold coast’ ranking in 16th position (second page)
  • Off-page optimisations will be utilised in April to see further improvements for the Gold Coast focused keywords

    • Google Ads Analysis

  • The Google Ads campaign has generated 39 Clicks, 10.1 CTR and 3 Overall Coversions, which is 200% more than the previous month of February.
  • However, the campaign has generated a lower number of Clicks and a lower CTR compared to February. We were able to achieve consistent traffic which is a promising sign that typically leads to a better conversion rate.
  • Our plan for the month of April is to have the same performance in terms of conversions but we will also be working to structure the campaign to drive an improvement in the number of clicks and CTR to also improve the conversion rate.

    • Pro Doors Brisbane – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February has seen some pleasing results overall. We have seen an increase in the overall website traffic which a portion of this increase coming from the organic (SEO) search results. From 101 organic website visits in January to 115 in February, this is a great indication that our newly established SEO rankings are directly contributing to the number of users coming to the website each month. The SEO rankings have seen some fantastic wins over the last month for the Gold Coast keywords. These keywords will remain our priority through March and we will be continuing with on-page optimisations to see further improvements in the rankings. The Google Ads campaign has seen some improvements in the overall stats, and we will be working to further optimise the campaign to achieve at least 3 conversions in the coming month.

    SEO Analysis

  • 130 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘door operators gold coast’ ranking in 3rd position (first page)
  • Keyword ‘industrial roller shutters gold coast’ ranking in 3rd position (first page)
  • Keyword ‘roller door accessories gold coast’ ranking in 4th position (first page)
  • Keyword ‘roller doors gold coast’ ranking in 16th position (second page)
  • On-page optimisations will continue in the coming month to see further improvements for the Gold Coast focused keywords

    • Google Ads Analysis

  • February saw an increase in Clicks (66.7%), Impressions (12.9%) and CTR (47.7%).The optimisations we performed through the month proved successful as we have seen our Avg CPC drop 31.1%
  • We are having some tracking issues where some phone calls or form sumbmissions are not showing in the dashboard as conversions
  • The plan for March is to resolve the conversion tracking issue and also pour our focus into lowering the CPC by optimising keywords and Ads and making them more relevant and precise which will in turn increase our conversion rate as well.