Manager

The month of October has seen some great results across the board! While we have seen a dip in the overall website traffic, it has been fantastic to see the average session duration improve dramatically over the last month. This is a great indication that the content on the website is relevant to what people are searching for. The SEO rankings themselves have continued to make impressive progress towards page #1 positions! On the Google Ads front, we managed to achieve a great number of conversions, however to achieve more conversions on the commercial and industrial type keywords, our team has recommended a budget increase as the commercial and industrial keywords are simply too expensive for the existing budget. Could you please advise how you would like us to move forward based on the recommendation provided below?

SEO Analysis

October has produced some very positive numbers from the SEO campaign! Since sending the new SEO pages live, targeting the new Gold Coast suburbs, we can now see 171 of our tracked keywords appearing in the top 10 results (first page) on Google, with 148 of those keywords actually appearing in the top 3 results on the first page of results. We can see the terms ‘industrial roller shutters burleigh’, ‘industrial roller shutter repairs burleigh’ and ‘roller door repairs burleigh’ appearing in the 1st, 1st and 13th position on Google already. Over the coming month we will be working with our off page strategy to ensure we see more movements onto the first page of Google’s results as that is the most valuable place to rank when it comes to achieving more calls.

AdWords Analysis

The Google ads campaign has been successful for the month of October! We were able to achieve an increase in the number of Conversion (12.5%), the Conversions rate (59.8%) and we achieved a lower Cost per conversion (29.6%) which was great. The re-targetting campaign, going after the industrial and commercial type keywords is struggling to keep up with the spend, as these keywords are more expensive to bid on. We would recommend an increase in the daily budget to at least $25-$50/day as this will also us to achieve conversions from the campaign. If you do not wish to increase the budget, we will try to structure the campaign to only target less expensive keywords however, this does mean we might have to sacrifice high relevant keywords because they are too expensive for our existing budget.

Manager

September has produced an outstanding month of results across the board! We have seen a 19% increase in website traffic, with the majority of this traffic coming from cpc (Google Ads) and organic (Google search). The SEO rankings have continued to make fantastic progress to now have every tracked keyword ranking on the very first page of results on Google. Over the coming month we will be working to defend these achieved rankings and also to push more terms into the top 3 positions on that first page. On the Google Ads front, we have seen an increase in the number of impressions, clicks and conversions which is great to see. We will continue optimising the keywords for the campaign in the coming month and hopefully expand the Google Ads and SEO campaigns to some new suburbs.

SEO Analysis

The month of September has been fantastic for the SEO results! We have been able to achieve all 96 tracked keywords first page positions (top 10)! We can also now see 92 out of these 96 terms appearing in the top 3 results on the first page of Google’s results. The terms ‘roller door accessories nundah’, ‘roller doors cleveland’ and ‘roller door accessories crestmead’ saw steady 8, 6 and 5 positions jumps to now be sitting comfortably on the first page of results. Over the coming month we will be working to move more of the tracked keywords higher up on the first page of results, and into the top 3 positions.

h2>AdWords Analysis

The Google Ads campaign has seen many improvements through September. We have seen an increase in the number of Clicks (20.2%), Conversions (33.3%) and the Conversion rate (10.9%) which is fantastic! Our plan for the month of October is to structure the campaign to achieve a further improves CTR and also to see more conversions by optimising the keywords for better audience relevance.