Pro Doors Brisbane – August Monthly Report
Manager
The month of August has been very positive across the board. While we have seen a dip in the overall website traffic, the highest contributing channels to this traffic is cpc (Google Ads) and organic (SEO). Our SEO rankings are continuing to defend themselves through each month and we even saw some significant increase this month which was fantastic! On the Google Ads front, we saw a drop in the number of conversions due to unanswered calls. However, the calls are still being generated and returned which is great! We will be continuing with our optimisations on both the SEO and Google Ads campaigns in order to see these results continuing through September.
SEO Analysis
August has been an outstanding month of results! We can now see 95 terms appearing on the first page of Google’s results, with 90 of those appearing in the top 3 positions on the first page. The terms ‘roller door repairs capalaba’, ‘roller door repairs eagle farm’ and ‘roller door accessories crestmead’ have seen steady 3 and 2 position improvements, moving them higher up on the first page of Google’s results. Over the coming month we will continue with our current strategy in order to defend the rankings we have been able to achieve.
h2>AdWords Analysis
August has been a great month for our Google Ads campaign. We have seen an increase in the CTR (9%), which is fantastic. We have been able to see a number of call come through unanswered which has caused these calls not to appear in our dashboard as a converion. However, we have been able to see the total number of answered calls that have come from the Google Ads campaign at 6 through the month of August. Our plan for September is to structure the campaign to see an increase in the CTR and to achieve a lower Cost/ Conversion.
Pro Doors Brisbane – July Monthly Report
Manager
The month of July has produced some very positive results across the board. While we have seen a very slight dip in the website traffic, it has been great to see the increase in the average session duration. This means that users are sticking around a little longer to read through some of the content on the site. The SEO rankings have been performing very well and we will be continuing with our existing off page strategy. The Google Ads campaign, while performance has dropped since the previous month, we are very pleased with the 7.% conversion rate and will continue to optimise the campaign to ensure the total number of conversions increase throughout August.
SEO Analysis
The SEO rankings for the month of July have once again been great! We have seen a huge leap for the term ‘roller door accessories cleveland’ which is now sitting in the 1st position on Google. We have also seen some steadier movements across the board which is positive. Throughout July we have also been able to maintain our already established #1 rankings which is a huge win! We will continue with our current approach through the month of August in order to see the positive trend continue.
h2>AdWords Analysis
It has been a very successful month of July for the Google Ads campaign. We have generated 170 Click, 7.7 CTR, 12 Conversions and 7.1% Conversion rate which has been positive. While these stats are lower campared to the month of June, we can definitely say that it’s still a win overall. The plan for August is to structure the campaign to drive an increase in the total conversions, mostly focusing in keywords optimisations, ad creation and quality score improvement.