QEC – June Monthly Report
Manager
June has produced a really great month of numbers across the board! We have seen a slight dip in the overall website traffic, however it’s been great to see such a large improvement in the average session duration. For the AdWords campaign, we have seen a really positive number of conversions and it’s great to see that the conversion rate has improved. In terms of SEO, the rankings have for the Miles and Chinchilla areas have seen some fantastic results this month and we will be working throughout July to continue this trend on.
SEO Analysis
The month of June has been fantastic for the SEO rankings! We have seen improvements across all of the Miles and Chinchilla search terms with 5 out of 6 of them now appearing on the first page of Google! Over the coming month, we will continue with our current off page strategy to ensure we can maintain and defend these positions into the coming months.
AdWords Analysis
June has been positive for the Google Ads campaign! This month, we generated 27 Clicks, 6.4% CTR, and 7 Overall Conversions with a 25.9% Conversion rate. These stats have improved significantly since last month which is great. The plan for July is to use exact match type keywords on the Radius campaign to increase our CTR and hopefully increase the overall conversions as well.
QEC – May Monthly Report
Manager
May has produced some interesting results. While we have seen a positive month in terms of website traffic and SEO rankings, the AdWords campaign did see a slower month of results. Our team will be working on rebuilding the campaign so that we can see an increase in impressions, clicks, CTR and in turn conversions. For the month of June we do expect to see some larger improvements.
SEO Analysis
The month of May has been positive overall. We have seen the terms ‘air conditioning repairs chinchilla’ and ‘electrician miles’ bounce back slightly after dipping in the previous month. These terms are now sitting in the 10th and 12th positions respectively. We have also been able to maintain the ranking of the term ‘electrician chinchilla’, however over the coming month our focus will be on our off page strategy in order to see this rankings improve throughout June.
AdWords Analysis
May has been a slow month for the Google Ads campaign overall. We generated 26 clicks, 5.6% CTR and 465 Impressions, and despite the adjustments we made, we only managed to see some similar numbers from the previous month. The plan for June is to rebuild the campaign and use the data we gathered from the original campaign to only target the high performing keywords. This will also be a way for the campaign to be flexible with the current budget that we have for the campaign.