Quality Garden Supplies – June 2021 Monthly Report
Manager
There have been massive wins for the Google Ads campaign this month of May as we note impressive growth in clicks and conversions! Yet again, there has been an increase in overall website traffic that has been positive to see. The stable upward trend in traffic shows great potential for the coming month of July as well. We are also pleased to see the CPC channel bringing in the majority of traffic with a notable increase. These are all fantastic results for the campaign, and we continue to see this level of progress in the number of clicks at an 11.8% increase. Although there is still another dip in CTR, it has been a big win to see last month’s strategy pay off with a massive 113.2% improvement in the number of conversions achieved. Because of this success, we will continue with our current campaign structure however we will still aim to also lower the costs for a more efficient campaign.
Google Ads Analysis
Quality Garden Supplies – May 2021 Monthly Report
Manager
It has been another successful month for the Google Ads campaign this month of May. There has been yet another increase in overall website traffic with this month amounting to 10.4%. The trend in these site visits have been strong and stable, potentially indicating an equally strong website performance for the coming month of June. The CPC channel continues to be the top-performing channel which has been fantastic to see for the last two months. Nevertheless, there have been small dips in CTR and conversions this May, especially during the latter part of the month. We will address this concern by striving for consistency in conversions, mostly by using different bid strategies and optimisations. The ‘Shopping’ campaign is also out performing the ‘Search’ campaign, so we will look to shift our focus on this campaign for the coming month of June.