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Quality Garden Supplies – May 2021 Monthly Report

by | Jun 9, 2021 | Quality Garden Supplies | 0 comments

Manager

It has been another successful month for the Google Ads campaign this month of May. There has been yet another increase in overall website traffic with this month amounting to 10.4%. The trend in these site visits have been strong and stable, potentially indicating an equally strong website performance for the coming month of June. The CPC channel continues to be the top-performing channel which has been fantastic to see for the last two months. Nevertheless, there have been small dips in CTR and conversions this May, especially during the latter part of the month. We will address this concern by striving for consistency in conversions, mostly by using different bid strategies and optimisations. The ‘Shopping’ campaign is also out performing the ‘Search’ campaign, so we will look to shift our focus on this campaign for the coming month of June.

Google Ads Analysis

  • 3.4k Clicks
  • 1.6% CTR
  • 220.8k Impressions
  • 38 Conversions
  • May has produced a very impressive month of results for the Google Ads campaign.
  • The campaign has generated a total of 38 conversions and avery pleasing $19.77 cost per conversion.
  • However, We have noted a small drop in conversions though especially during the 3rd week of the month.
  • The plan for June is to structure the campaign to achieve better consistency in the conversions, especially now that we have a base data to compare it with. This will allow us to strive for a consistent number of conversions week to week.
  • We will allo investigate the use of different bidding strategies as well as the impact of pausing the ‘Search’ campaign, given that most of the results coming through are via the ‘Shopping’ campaign currently.