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Rapid Locksmiths – January 2024 Monthly Report

Feb 7, 2024

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mobile locksmith Blackburn’ ranking in 1st position (first page)
  • Keyword ‘smart keys Ashburton’ ranking in 2nd position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 2nd position (first page)
  • Keyword ‘smart keys Blackburn’ ranking in 2nd position (first page)
  • Keyword ‘security locks Mitcham’ ranking in 4th position (first page)
  • Keyword ‘security locks Ashburton’ ranking in 3rd position (first page)
  • Keyword ‘mobile locksmith Glen Waverley’ ranking in 7th position (first page)
  • Keyword ‘locksmith Balwyn’ ranking in 13th position (second page)
  • Keyword ‘mobile locksmith Nunawading’ ranking in 14th position (second page)
  • In January, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • The GBP listing generated 342 views from Google Search and Google Maps via desktop and mobile searches (up from 182 previously), 22 website clicks (up from 10 previously), and 10 phone calls (up from 5 previously) made directly from the GBP listing.
  • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/UVFuM9.
  • Through February, the SEO campaign will focus on creating pages about ‘commercial locksmith’ and ‘locksmith’ for Clayton, Scoresby, Ashburton, Donvale, and Vermont. The goal is to gain more relevance and authority for these service keywords in the target locations.

    • Rapid Locksmiths – December 2023 Monthly Report

    Jan 16, 2024

    SEO Analysis

    • 22 keywords ranking in top 3 (first page) results
    • 21 keywords ranking in top 4-10 (first page) results
    • Keyword ‘mobile locksmith Blackburn’ ranking in 1st position (first page)
    • Keyword ‘smart keys Ashburton’ ranking in 2nd position (first page)
    • Keyword ‘locksmith Blackburn’ ranking in 2nd position (first page)
    • Keyword ‘smart keys Blackburn’ ranking in 2nd position (first page)
    • Keyword ‘security locks Mitcham’ ranking in 2nd position (first page)
    • Keyword ‘security locks Ashburton’ ranking in 5th position (first page)
    • Keyword ‘mobile locksmith Glen Waverley’ ranking in 7th position (first page)
    • Keyword ‘locksmith Balwyn’ ranking in 12th position (second page)
    • Keyword ‘mobile locksmith Nunawading’ ranking in 13th position (second page)
    • In December, on-page optimisation focused on the keyword ‘locksmith Balwyn’. Its ranking can be expected to improve in the upcoming weeks.
    • The GBP listing generated 182 views from Google Search and Google Maps via desktop and mobile searches (up from 146 previously), 10 website clicks (up from 7 previously), and 5 phone calls (unchanged) made directly from the GBP listing.
    • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://g.co/kgs/vrkShG4.
    • Through January, the SEO campaign will focus on off-page optimisation by creating social signals which can show users and search engines that the site’s content is actively being engaged with and performing well. The goal is to improve online visibility and potentially enhancing Google rankings.

    Google Ads Analysis

    • 3 Conversions
    • $60.63 Cost Per Conversion
    • 13.64% Conversion Rate
    • 22 Clicks
    • $8.27 Avg. CPC
    • 3.81% CTR
    • In December, the campaign only ran for two weeks. However, we were able to achieve 3 conversions to the website which is still a win from last month’s 2 conversions. From this, cost/conversion also decreased to $60.63 from previously costing $136.96. Additionally, our avg. CPC has also decreased to $8.27 from last month’s $10.14. This was achieved by continuous keyword optimisation, ensuring we are only bidding on relevant, high-quality keywords.
    • As part of our regular optimisation strategy, we added the targeted keywords within our headlines to help increase Ad Strength and relevancy which helps decrease our avg CPC and increase CTR.
    • We will continue to do search query optimisations and add irrelevant search terms within the negative keyword list to avoid wasted ad spend. We will also look into the ad scheduling data and increase bids for high-converting time frames and decrease bids during low-response periods.