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August saw more favourable results from the campaign, which is very welcome. Site traffic remains unchanged, and a significant number of users again arrived through organic (SEO) channels. The overall traffic trend fluctuated, but had several peaks, particularly near the end of the month. SEO performance also produced pleasing results, as the site saw a 3.5% increase in average rank. We’ve sustained a number of keywords in the top 3 spots, and now have 9 keywords holding the #1 position — three more than last month! There are a further 23 keywords in the top 4 to 10 spots, so a significant number remain on the first page of search results. September will see us focus on the ‘locksmith Mitcham’ target keyword, which currently ranks 16th. We’ll use on-page optimisations to boost its ranking to the top 10 spots on Google.
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