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Rapid Locksmiths – August 2022 Monthly Report

by | Sep 7, 2022 | Rapid Locksmiths | 0 comments

Manager

It may appear that the website metrics experienced some setbacks this August, but July did bring that sudden anomaly in user traffic. Following that unexplained spike in users, website traffic has come back down to a more reasonable count. More favourably, there were more organic search users in August than in the previous month! In terms of SEO performance, the site again slipped a little in average SEO rank, but the keywords have been mostly stable. We also expect the SEO rank to improve now that we’ve completed on-page optimisations, with a focus on the ‘locksmith Doncaster’ keyword. This September, we will again switch to off-page strategies in order to boost the site’s authority and relevance on Google and to website users.

SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 3rd position (first page), up from 12th position (second page) in the previous month
  • Keyword ‘locksmith Ringwood’ ranking in 14th position (second page)
  • For August, the on-page optimisation strategy focused on the keyword ‘locksmith Doncaster’. The goal was to help push its ranking closer to the first page of Google search results.
  • Through September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.