Manager Analysis
In August, the Google Ads campaign delivered promising results with 4 conversions achieved at a cost of $77.20 per conversion. The click-through rate (CTR) stood at 6.87%, with an average cost per click (CPC) of $9.65. The campaign maintained a strong conversion rate of 12.50%. The month displayed a consistent trend despite the ads running for only the second half.
Doubling the original budget proved effective in managing high keyword competition while maintaining performance. This strategy allowed the campaign to overcome budget limitations. Looking ahead to September, the plan is to run the campaign for the first half of the month, as requested, to evaluate if a continuous presence in the ad auction with an increased budget will further enhance conversion rates.
In August, the SEO campaign demonstrated significant progress. A total of 20 keywords ranked in the top 3 search results, and 25 keywords secured positions in the top 4-10 results. Notably, keywords such as ‘automotive locksmith Blackburn,’ ‘automotive locksmith Mitcham,’ ‘smart keys Blackburn,’ and ‘security locks Mitcham’ secured first and second-page positions. On-page optimisation efforts were concentrated on ‘locksmith Glen Waverley,’ with expectations of improved rankings in the upcoming weeks.
The Google Business Profile (GBP) listing achieved 160 total views, 12 website visits, and 7 phone calls directly from the GBP listing, indicating growing engagement. Additionally, SEO-optimised content was created for the GBP listing to enhance location relevance. In August, Google rolled out a core algorithm update, necessitating close monitoring of site metrics for potential impact. For September, the SEO campaign will emphasise off-page optimisation to acquire local citations, enhancing site visibility, credibility, and Google presence through reputable backlinks. These efforts aim to sustain and improve organic search rankings and traffic.
SEO Analysis
20 keywords ranking in top 3 (first page) results
25 keywords ranking in top 4-10 (first page) results
Keyword ‘automotive locksmith Blackburn’ ranking in 1st position (first page)
Keyword ‘automotive locksmith Mitcham’ ranking in 1st position (first page)
Keyword ‘smart keys Blackburn’ ranking in 2nd position (first page)
Keyword ‘security locks Mitcham’ ranking in 2nd position (first page)
Keyword ‘security locks Ashburton’ ranking in 2nd position (first page)
Keyword ‘automotive locksmith Balwyn’ ranking in 2nd position (first page)
Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
In August, on-page optimisation focused on the keyword ‘locksmith Glen Waverley’. Its ranking can be expected to improve in the upcoming weeks.
The Google Business Profile listing achieved 160 total views (down from 169 previously), 12 website visits (up from 4 previously), and 7 phone calls (up from 4 previously) made directly from the GBP listing.
Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/wkS1tk.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO campaign will focus on off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
Google Ads Analysis
4 Conversions
$77.20 Cost per Conversion
6.87% CTR
$9.65 Avg. CPC
12.50% Conversion Rate
August has seen a consistent trend for the Google Ads campaign. The ads were only live for the second half of the month, but with double the original. This still continued to be effective in overcoming budget limitations due to high keyword competition.
For September, we will run the campaign for the first half of the month as requested to determine if four weeks straight of being in the ad auction with double the budget will ramp up the conversions further.
Recent Comments