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Rapid Locksmiths – February 2023 Monthly Report

by | Mar 7, 2023 | Rapid Locksmiths | 0 comments

Manager Analysis

February saw a slight decline in website traffic totalling 106 users. Encouragingly, the average session time of users on the site increased by 86.1% and a majority of users were directed to the site through organic search channels. The campaign shows 21 keywords ranking in the top 3 positions with the keywords ‘automotive locksmith Ringwood’ ranking in the 2nd position on the first page of Google Search. In the month of February, the on-page optimisation efforts were aimed at the keyword ‘locksmith Balwyn,’ with the goal of improving its search engine ranking position. It can take some time for the results of on-page optimisation to show up in search rankings, but the effects of this strategy are expected to become visible in the upcoming weeks. As we move into March, the SEO strategy will shift to off-page optimisation, with a specific focus on map embedding techniques. The primary objective of this approach is to improve the Google Maps rankings for the targeted keywords. By building a robust backlink profile and establishing site mentions and authority, the off-page optimisation efforts will aim to improve, if not maintain, the existing Google map rankings.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 2nd position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 4th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 15th position (second page)
  • Keyword ‘locksmith Ringwood’ ranking in 13th position (second page)
  • For February, on-page optimisation focused on the keyword ‘locksmith Balwyn’. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through March, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve, if not maintain, Google map rankings.