Rapid Locksmiths – June 2023 Monthly Report

Manager Analysis

The Google Ads campaign in June faced challenges due to limited budget and intense competition, resulting in the ads being shown less than 10% of the time when relevant searches were made. Consequently, the campaign only generated 6 clicks, achieving a modest 2.26% click-through rate (CTR). However, the average cost per click (CPC) remained relatively low at $3.40. To optimise performance, additional automations were implemented to accelerate the learning phase of the campaign and improve its ability to generate conversions. Looking ahead to July, the focus will be on driving more conversions by reviewing the search terms used for queries and ensuring their relevance to the services offered and the content of the landing pages. This will help refine the targeting and increase the likelihood of attracting qualified leads.

The SEO and GBP campaign achieved significant success in June. Fifteen keywords ranked within the top 3 results, while an additional 20 keywords secured positions within the top 4-10 results on the first page. Notable rankings included “automotive locksmith Blackburn” in the 2nd position, “automotive locksmith Glen Waverley” in the 3rd position, and “security locks Ashburton” in the 3rd position. On-page optimisation efforts focused on improving the ranking of the keyword “locksmith Nunawading,” with the expectation of continued improvement in the following weeks. A new Google Business Profile listing was created, garnering 155 total views, 2 website visits, and 3 phone calls directly from the listing. To enhance location relevance, SEO-optimised content updates were implemented for the GBP listing, aiming to attract more local customers. In July, the focus will shift towards off-page optimisation strategies, specifically utilising guest posting opportunities to generate more referral traffic and bolster the website’s authority in the industry.

SEO Analysis

15 keywords ranking in top 3 (first page) results

20 keywords ranking in top 4-10 (first page) results

Keyword ‘automotive locksmith Blackburn’ ranking in 2nd position (first page)

Keyword ‘automotive locksmith Glen Waverley’ ranking in 3rd position (first page)

Keyword ‘security locks Ashburton’ ranking in 3rd position (first page)

Keyword ‘automotive locksmith Balwyn’ ranking in 4th position (first page)

Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)

Keyword ‘locksmith Mitcham’ ranking in 8th position (first page)

In June, on-page optimisation focused on the keyword ‘locksmith Nunawading’. Its ranking can be expected to improve in the coming weeks.

The new Google Business Profile listing achieved 155 total views, 2 website visits, and 3 phone calls made directly from the GBP listing.

Additionally, SEO optimised content updates for the GBP listing were created with the goal of gaining more location relevance. The posts can be viewed here: https://posts.gle/3ujDWY, https://posts.gle/oyZhZR, and https://posts.gle/UWcRvE.

Through July, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

Google Ads Analysis

6 Clicks

$3.40 Avg. CPC

2.26% CTR

June has been challenging for the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made due to limited budget and high competition.

For June, we implemented more automations to allow Google to accelerate the learning phase towards conversions.

For July, we will focus on driving more conversions to the campaign by reviewing the search terms being used for the queries and make sure these are relevant to the offered services and the landing page content.