Manager
In March we again see mixed results for the SEO campaign, but with plenty of positives! User visits have continued on an upward trend, although by a smaller 1.8%. The overall trend also saw several peaks, with the highest on March 29 – 9 users in total, with 8 of them new. A majority of those users arrived through organic (SEO) channels, with a similar number from last month, which is pleasing to see. The site’s average SEO rank again took a small dip, but we have more keywords now in the top 3 spots. Overall, a significant number of our keywords are on the first page of Google search results – very positive! In March, we focused optimisations on the ‘locksmith Doncaster’ target keyword, which currently ranks 33rd. With these, we expect movement in its rank in the coming week. This April will see us on-page optimisations on the ‘locksmith Balwyn’ target keyword which ranks in 34th. The keyword has a high monthly search volume, so we would like to boost it closer to the top 10 spots.
SEO Analysis
- 19 keywords ranking in top 3 (first page) results
- 21 keywords ranking in top 4-10 (first page) results
- Keyword ‘automotive locksmith Mitcham’ ranking in 2nd position (first page)
- Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
- Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
- Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
- Keyword ‘locksmith Mitcham’ ranking in 12th position (second page)
- In March, we completed on-page optimisation with a focus on the keyword ‘locksmith Doncaster’ and we expect its ranking to improve in the coming weeks.
- As for the month of April, on-page optimisation will focus on the keyword ‘locksmith Balwyn’ as it gets significant searches of around 320 monthly. Our goal is to boost its ranking closer to the first page of search results.
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