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Rapid Locksmiths – May 2022 Monthly Report

by | May 7, 2022 | Rapid Locksmiths | 0 comments

Manager

May sees several highs and lows for the campaign overall. User traffic saw a decline after last month’s more positive trend, dipping by 13.6%. The overall trend was up and down, peaking at 8 users in one day on two occasions. About 64.7% of site visitors arrived through organic (SEO) channels, and all but two of them were new to the site. More favourably, we saw a 12.8% rise in the site’s average SEO rank, so the site now sits at 12.4 overall. We’ve also sustained our keywords on the first page of Google search results, with more keywords ranking as opposed to last month. The ‘locksmith Mitcham’ and ‘locksmith Balwyn’ target keywords are performing notably well, both having risen in organic search rankings following on-page optimisations. In June, we will focus our strategies on the ‘locksmith Ringwood’ keyword as a selected location, to take advantage of its high monthly search volume.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 6th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Mitcham’ is ranking in 13th position (second page), up from 17th position (second page) in the previous month.
  • Keyword ‘locksmith Balwyn’ is now ranking in 27th position (third page), up from 39th position (fourth page) after on-page optimisation work done in April.
  • In May, we completed on-page optimisation with a focus on the keyword ‘locksmith Glen Waverley’ and we expect a boost in its ranking in the coming weeks.
  • For June, on-page optimisation will focus on the high-competition keyword ‘locksmith Ringwood’ as it is one of the suggested focus locations and has significant average monthly searches. Our goal is to boost its ranking closer to the first page of search results.