Rapid Locksmiths – May 2023 Monthly Report

Manager Analysis

Throughout May, the SEO campaign yielded impressive results, with a total of 18 keywords securing top 3 positions on the first page of search engine results. An additional 20 keywords claimed positions within the top 4-10, further solidifying the site’s visibility and relevance. Notably, the keyword ‘automotive locksmith Glen Waverley’ achieved an exceptional 2nd position, underscoring its prominence among local search queries. Similarly, ‘security locks Ashburton’ made substantial progress, ascending from the 7th position in the previous month to a remarkable 2nd position on the first page.

The campaign placed a strong emphasis on off-page optimisation strategies, leveraging the power of map embeds from Google Maps. By incorporating these high-quality outbound links, the site’s overall authority and reliability were enhanced, contributing to its improved search rankings. In addition, an SEO-optimised content piece was created for the GBP listing, aiming to strengthen the site’s location relevance. This content can be accessed at the following link: https://posts.gle/qHQL76.

Looking ahead to June, the SEO campaign will shift its focus to the keyword ‘locksmith Nunawading,’ as part of an expansion into new target locations. This keyword boasts a medium to a high level of competition and significant monthly search volume. The primary objective is to gain a competitive edge for this keyword, propelling it closer to the first page of Google search results.

In terms of Google Ads, the campaign experienced some fluctuations. It generated a total of 17 clicks with an average cost per click (CPC) of $3.01, resulting in a click-through rate (CTR) of 6.80%. However, the ads were shown less than 10% of the time when relevant searches were made, affecting visibility and potential reach. Despite this, the campaign managed to achieve a high-intent action through a call received via the website. In terms of optimisation, the advertiser verification process was successfully completed, ensuring credibility and access to additional ad features. Moreover, competitor, irrelevant, and low-intent terms were consistently added to the negative keywords list to prevent wasteful spending. Looking ahead to June, the focus will be on driving more conversions by reviewing the search terms used and aligning them with the offered services and landing page content. Additionally, optimising the budget allocation based on the average CPC will be explored, considering the campaign’s limited daily clicks due to budget constraints.

SEO Analysis

18 keywords ranking in top 3 (first page) results

20 keywords ranking in top 4-10 (first page) results

Keyword ‘automotive locksmith Glen Waverley’ ranking in 2nd position (first page)

Keyword ‘security locks Ashburton’ ranking in 2nd position (first page), up from 7th position (first page) in the previous month

Keyword ‘automotive locksmith Balwyn’ ranking in 5th position (first page)

Keyword ‘locksmith Mitcham’ ranking in 9th position (first page)

Keyword ‘locksmith Ashburton’ ranking in 15th position (second page)

In May, the SEO campaign focused on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.

Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/qHQL76.

For June, the SEO on-page optimisation will focus on the keyword ‘locksmith Nunawading’ as part of the campaign’s pivot toward new target locations. The keyword has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the first page of Google search results.

Google Ads Analysis

17 Clicks

$3.01 Avg. CPC

6.80% CTR

May has seen some ups and downs for the Google Ads campaign. The ads were shown less than 10% of the time whenever relevant searches were made. However, the campaign received a call through the website, which is a high intent action.

For May, we completed the Advertiser verification. We also put competitor, irrelevant, and low intent terms in the negative keywords list regularly.

For June, we will focus on driving more conversions to the campaign by reviewing the search terms being used for the queries and make sure these are relevant to the offered services and the landing page content. We will also review more ways to optimise the budget allocation based on the average cost per click as the campaign can only accommodate up to 3 clicks daily due to its limited budget.