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Website metrics saw some setbacks in October, but SEO performance has been more promising. User visits dropped slightly, but the overall trend ended up on an upward note. Of those users, 74.8% of them arrived through organic (SEO) channels – 89 total (87 new). More positively, average session duration went up to almost a minute and a half. In terms of SEO, the website saw a rise in its average SEO rank and more keywords enter the top 10 spots of Google search results. In October, we did on-page optimisations focusing on the ‘locksmith Ashburton’ keyword, which currently ranks 17th. Its rank should hopefully improve in the coming weeks. For November, we will focus on off-page strategies such as map embedding to improve Google Map rankings.

SEO Analysis

  • 29 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 2nd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 4th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Ringwood’ ranking in 10th position (first page), up slightly rom 13th position (second page) in the previous month.
  • For October, on-page optimisation was completed with a focus on the keyword ‘locksmith Ashburton’.
  • Through November, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings.