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Rapid Locksmiths – July 2022 Monthly Report

Aug 5, 2022

Manager

July was a month of ups and downs for the website and the SEO campaign. Website traffic did see a sudden spike, but we haven’t yet tracked the reason for 669 visitors arriving onto the website on 5 July. We did note 73 users arriving through organic (SEO) channels, which is pleasing to see. Meanwhile, the site’s average SEO rank did drop, but we’ve sustained the number of keywords in the top 3 positions. In July, we shifted to off-page strategies in order to boost search rankings and improve the way both Google and users perceive website authority. For August, we will focus on on-page optimisations for ‘locksmith Doncaster’ since it is a high-competition keyword with a significant monthly search volume. We aim to bring it closer to the first page of organic search results.

SEO Analysis

  • 19 keywords ranking in top 3 (first page) results, up from 18 in the previous month.
  • 23 keywords ranking in top 4-10 (first page) results, up from 17 in the previous month.
  • Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page), up slightly from 6th position (first page) previously
  • Keyword ‘security locks Blackburn’ ranking in 12th position (second page)
  • Keyword ‘locksmith Mitcham’ ranking in 16th position (second page), up slightly from 19th position (second page) previously.
  • Keyword ‘locksmith Glen Waverley’ ranking in 16th position (second page)
  • Keyword ‘locksmith Ringwood’ ranking in 13th position (second page), up slightly from 16th position (second page) previously.
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • On 5 July, we noted that the number of site users increased by almost 600%, we could not determine the source of this traffic as it has not been categorised by Google.
  • Additionally, the average session duration or time spent by users on-site has expanded to well over 2 minutes. This is a big win for the site in terms of user engagement.
  • For August, our plan is to focus our on-page optimisation on the high-competition keyword ‘locksmith Doncaster’ as it has significant monthly searches. Our aim is to bring it closer to the first page of Google search results.

    • Rapid Locksmiths – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    We saw more favourable results for the campaign in June, both in website metrics and SEO performance. Site traffic is back up by 5.9%, although the overall trend was inconsistent. Still, the month ended strong, with a peak of 9 users on a single day. Organic (SEO) users made up 67.6% of total site visitors, which is pleasing to see. They also spent a significant amount of time on the site – over 1 minute. Meanwhile, the site’s average SEO rank again rose, this time by 6.1%. Some keywords slipped from the top 3 spots of Google search results, however. The ‘automotive locksmith Ringwood’ keyword is performing notably well, holding the #1 spot. We also saw the ‘locksmith Glen Waverley’ keyword move up from 26th (third page) to 15th (second page) after optimisations. In June, we focused our efforts on the ‘locksmith Ringwood’ keyword, which has moved 10 spots up into 16th! In July, we will shift to off-page strategies to boost organic keyword rankings.

    SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 6th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 11th position (second page)
  • Keyword ‘locksmith Mitcham’ ranking in 19th position (second page)
  • Keyword ‘locksmith Glen Waverley’ is now ranking in 15th position (second page), up from 26th position (third page) after on-page optimisation work was done in May.
  • In June, we completed on-page optimisation with a focus on the keyword ‘locksmith Ringwood’ which is now ranking in the 16th position (second page), up from 26th position (third page) in the previous month.
  • For July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.