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Rapid Locksmiths – November 2021 Monthly Report

Dec 7, 2021

Manager

November has brought some fantastic results for the campaign across multiple statistics. User visits rose by a favourable 53.0%, and the overall trend of user traffic ended on a high note. A majority of our visitors again arrived through organic (SEO) channels. Meanwhile, the site’s average SEO rank also rose by a pleasing 12.1%! We have fewer keywords in the top 3 positions this month, but have retained our 10 keywords holding the #1 rank. November saw us focus on on-page optimisations for the ‘mobile locksmith Nunawading’ target keyword, which now ranks 28th. December, in turn, will have us focus our strategies on the ‘automotive locksmiths Mount Waverley’ target keyword to take advantage of its significant monthly search volume.

SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 10th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Mitcham’ ranking in 15th position (second page)
  • In November, we completed on-page optimisation with a focus on the keyword ‘mobile locksmith Nunawading’ which is now ranking in 28th position (third page). We expect its ranking to further improve in the coming weeks.
  • Through the month of December, on-page optimisation will focus on the keyword ‘automotive locksmiths Mount Waverley’ as it has significant average monthly searches and to bring its ranking closer to the first page of search results.

    • Rapid Locksmiths – October 2021 Monthly Report

    Nov 5, 2021

    Manager

    The campaign again saw highs and lows for the campaign, but the SEO performance was very pleasing. Site traffic again dipped, this time by 48.4%, but more positive is that almost all our users arrived through organic (SEO) channels. The overall traffic trend also saw several peaks, and all but one site visits were from new users. In terms of SEO performance, we again saw a favourable increase in the site’s average rank by 5.8%! We also saw an increase in the number of keywords on Google’s first page of search results. Of our 23 keywords in the top 3 spots, 10 of them hold the #1 position – a very positive sight. At the client’s request, we focused October’s on-page optimisations on the ‘mobile locksmith Mitcham’ target keyword. We expect to see more movement on this keyword in the coming weeks. This November, we will switch our focus to the ‘mobile locksmith Nunawading’ target keyword to push it closer to the top 10 spots.

    SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 9th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘locksmith Mitcham’ ranking in 16th position (second page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘mobile locksmith Mitcham’ and we expect movement in its ranking in the coming weeks. The keyword is part of the list of services and suburbs the client wanted for us to focus on.
  • Through the month of November, on-page optimisation will focus on the keyword ‘mobile locksmith Nunawading’ to bring its ranking closer to the first page of search results.