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Rapid Locksmiths – May 2021 Monthly Report

Jun 9, 2021

Manager

May brings more ups and downs in both website and SEO performance. We’ve recovered the traffic from last month, with a marginal but welcome 0.5% increase in user visits to the site. The overall trend again fluctuated, but with an upward course towards the end that is promising. An overwhelming majority of our users continue to arrive via organic (SEO) searches, a very favourable sight. SEO performance saw some setbacks, with a 15.7% decrease in the site’s average rank, however we managed to sustain our 27 keywords in the top 3 spots, though, as well as the 14 keywords in the #1 position! There is one further keyword in the top 4 to 10 spots as well, which has us optimistic. The ‘locksmith Mitcham’ target keyword saw particularly good progress, jumping fifteen spots from 28th to 13th (second page of search results). In June, we will continue our on-page optimisations so we can see similar progress in other keywords and further recover site performance.

SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 8th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 7th position (first page)
  • Keyword ‘locksmith Balwyn’ ranking in 14th position (second page)
  • In May, we focused on the on-page optimisation for the keyword ‘locksmith Mitcham’ which is now ranking in 13th position (second page), up from 28th position in the previous month.
  • Through the month of June, on-page optimisations will continue to push the keyword ‘locksmith Camberwell’ from its current 25th ranking, closer to the first page of search results.

    • Rapid Locksmiths – October 2021 Monthly Report

    May 11, 2021

    Manager

    The campaign again saw highs and lows for the campaign, but the SEO performance was very pleasing. Site traffic again dipped, this time by 48.4%, but more positive is that almost all our users arrived through organic (SEO) channels. The overall traffic trend also saw several peaks, and all but one site visits were from new users. In terms of SEO performance, we again saw a favourable increase in the site’s average rank by 5.8%! We also saw an increase in the number of keywords on Google’s first page of search results. Of our 23 keywords in the top 3 spots, 10 of them hold the #1 position – a very positive sight. At the client’s request, we focused October’s on-page optimisations on the ‘mobile locksmith Mitcham’ target keyword. We expect to see more movement on this keyword in the coming weeks. This November, we will switch our focus to the ‘mobile locksmith Nunawading’ target keyword to push it closer to the top 10 spots.

    SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 9th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘locksmith Mitcham’ ranking in 16th position (second page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘mobile locksmith Mitcham’ and we expect movement in its ranking in the coming weeks. The keyword is part of the list of services and suburbs the client wanted for us to focus on.
  • Through the month of November, on-page optimisation will focus on the keyword ‘mobile locksmith Nunawading’ to bring its ranking closer to the first page of search results.