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Rapid Locksmiths – April 2021 Monthly Report

May 10, 2021

Manager

The month of April has seen some peaks and dips in the results overall. We have noted a small setback on the site in terms of website traffic, with a marginal 0.5% drop in user visits. Meanwhile, the average session duration increased again to nearly 2 minutes! Over half the users continue to arrive through organic (SEO) channels, which is very positive. In terms of SEO performance, we again saw another fantastic rise in the site’s SEO ranking, up 6.9% following last month’s improvement. Keyword performance did dip, however, with just 27 now in the top 3 spots, but half of those (14) rank #1! We also have a further 20 keywords in the top 4 to 10 spots. In particular, we saw a significant jump in ranking for the ‘locksmith Balwyn’ target keyword following last month’s optimisations. Throughout May, we will now focus on the ‘locksmith Mitcham’ target keyword to take advantage of its monthly search volume.

SEO Analysis

  • 26 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 8th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Balwyn’ ranking in 11th position (second page)
  • In April, we focused on the on-page optimisation for the keyword ‘locksmith Balwyn’ and we saw its ranking jump to 11th position (second page) from 20th position (second page) the previous month, which was fantastic to see!
  • Through the month of May, we will turn our focus to push the keyword ‘locksmith Mitcham’ from its current 28th position ranking, closer to the first page of Google’s results as there is a significant number of searches for this keyword each month.

    • Rapid Locksmiths – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    March has continued February’s promising results after the re-activation of the SEO campaign. The site has now seen a 27.1% increase in traffic, with over half of users arriving through organic (SEO) channels and almost all of them new. The overall trend of traffic started low, but with more activity towards the end of the month, which has us optimistic! Average session duration has also increased significantly by 33.8%, meaning people are spending more time on the site. SEO performance also saw very favourable improvements, with a 1.1% rise in the site’s average ranking. Keyword performance has risen vastly, as we now have 43 keywords ranking in the top 3 spots versus February’s 9, and 28 of those in the #1 position! There are also a further 17 keywords in the top 4 to 10 spots. This April, we will continue our on-page optimisations for the target keyword ‘locksmith Balwyn’. We will also build new content for the new Security Locks keywords so they can begin ranking on search results.

    SEO Analysis

  • 44 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 11th position (second page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Balwyn’ ranking in 20th position (second page)
  • Through April, we will focus on the on-page optimisations for the keyword ‘locksmith Balwyn’ and building new content and pages for the new Security Locks keywords to begin ranking in Google’s search results