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Rapid Locksmiths – February 2021 Monthly Report

Mar 5, 2021

Manager

Following the re-activation of the SEO campaign, the site has seen some overall positive results in February! User visits did decline marginally since the previous month, going down 4.0%, but over half of them still arrived through organic (SEO) channels. The trend of website traffic throughout the month saw some fluctuations, but remained fairly high overall and saw a promising upturn in the last week which is promising for the month of March. With the new strategies we will implement next month, we hope to build on this and boost traffic to the site. In terms of SEO performance, we saw favourable improvement, with a 4.6% rise in the site’s average rank. Our keyword performance has also shown potential, with a 12.5% increase in the number of keywords ranking within the top 3 spots of search results — 9 in total, with 2 holding the #1 spot. We also have a further 19 keywords in the top 4 to 10 spots. This coming month of March, we will begin on-page optimisations and create content for the new keywords like ‘security locks’ keywords so they can begin ranking on Google’s search results.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 13th position (second page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 1st position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Balwyn’ ranking in 42nd position (first page)
  • Through March we will focus on the on-page optimisations and building out new content and pages for the new Security Locks keywords to begin ranking in Google’s search results

    • Rapid Locksmiths – June 2020 Monthly Report

    Jul 7, 2020

    Manager

    The results for the month of June show impressive development in SEO rankings for our targeted keywords. We have noticed a slight decline in the overall website traffic however our organic (SEO) performance remains to be steady. For our general SEO rankings, we have seen a 4.3% decrease in keywords ranking in the top 3 positions but this is evened out by a larger 9.3% increase in keywords ranking in the top 4 to 10. Fluctuations in these rankings have stabilised throughout the end of the month which is a good sign of a steady month ahead. Another win is that our targeted keywords have gradually but consistently moved up from their previous rankings. We’re particularly excited to start the coming month of July by utilising on-page optimisations in order to secure more of the targeted keywords ranking on the first page of Google.

    SEO Analysis

  • 47 keywords ranking in top 3 (first page) results
  • 74 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 12th position (second page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 3rd position (first page)
  • Keyword ‘mobile locksmith ringwood’ ranking in 6th position (first page)
  • On-page optimisations will again be used in July to see the rankings for locksmith ringwood keywords move to the first page