Manager Analysis

In November, the SEO campaign yielded positive results with 20 keywords securing top 3 rankings and an additional 26 keywords appearing in the top 4-10 positions on the first page. Key victories include ‘automotive locksmith Blackburn’ and ‘automotive locksmith Balwyn,’ both securing 1st position, while ‘locksmith Blackburn’ and ‘smart keys Blackburn’ secured 2nd positions. Press releases played a pivotal role in off-page optimisation, enhancing brand visibility, domain authority, and website traffic. Notably, the GBP listing garnered 146 views, 7 clicks, and 5 calls, emphasising its effectiveness. The SEO focus for December shifts to ‘locksmith Balwyn’ for improved competitiveness and a first-page presence.

In the realm of Google Ads, the brief two-week campaign showcased a 7.41% conversion rate with 2 conversions at a $136.96 cost per conversion. High relevance and effectiveness were evident in the 6% CTR. Strategic testing of bidding strategies, transitioning from Manual CPC to Maximise Conversions, demonstrated adaptability. The forthcoming strategy emphasises eliminating non-performing keywords, redirecting budget towards high-conversion terms, and elevating overall campaign performance.

SEO Analysis

• 20 keywords ranking in top 3 (first page) results
• 26 keywords ranking in top 4-10 (first page) results
• Keyword ‘automotive locksmith Blackburn’ ranking in 1st position (first page)
• Keyword ‘automotive locksmith Balwyn’ ranking in 1st position (first page)
• Keyword ‘locksmith Blackburn’ ranking in 2nd position (first page)
• Keyword ‘smart keys Blackburn’ ranking in 2nd position (first page)
• Keyword ‘security locks Mitcham’ ranking in 2nd position (first page)
• Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
• Keyword ‘security locks Ashburton’ ranking in 5th position (first page)
• In November, the SEO campaign focused on the creation and distribution of press releases as part of off-page optimisation to help increase brand visibility and recognition, ramp up domain authority, and drive website traffic.
• The GBP listing generated 146 views from Google Search and Google Maps via desktop and mobile searches (up from 121 previously), 7 website clicks (down from 8 previously), and 5 phone calls (up from 4 previously) made directly from the GBP listing.
• Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://g.co/kgs/NTTm4V.
• Through December, the SEO on-page optimisation will focus on the keyword ‘locksmith Balwyn’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.

Google Ads Analysis

• 2 Conversions
• $136.96 Cost Per Conversion
• 7.41% Conversion Rate
• 27 Clicks
• $10.14 Avg. CPC
• 6% CTR
• In November, the campaign only ran for two weeks however, we were still able to achieve 2 conversions to the website. CTR is also high at 7.41% which indicates how the ad copies are relevant and effective to the potential customers.
• As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. .
• Main focus coming into the next month is to remove non-serving keywords that haven’t received any traffic for the past 6 months or more. From here we can focus the budget on higher-performing keywords with good conversion history and overall uplift our performance.

Manager Analysis

In the month of October, the SEO analysis for the business revealed several positive developments. Eighteen keywords secured a place in the top 3 results on search engine rankings, while 24 keywords performed well by landing in the top 4-10 positions on the first page. Notably, keywords such as ‘automotive locksmith Blackburn,’ ‘automotive locksmith Mitcham,’ ‘automotive locksmith Balwyn,’ ‘locksmith Blackburn,’ ‘smart keys Blackburn,’ and ‘security locks Mitcham’ all achieved impressive rankings in the first position or within the top three spots on the first page, demonstrating a strong online presence for the business.

The focus of on-page optimisation during the month centered around the keyword ‘locksmith Doncaster East,’ with the expectation of further improvement in its ranking in the upcoming weeks. However, it’s important to note that Google implemented changes in reporting for Google Business Profile (GBP), impacting some insights, such as the exclusion of ‘Total Views’ from the report.

The GBP listing still managed to generate 121 views from Google Search and Google Maps, 8 website clicks, and 4 phone calls directly from the listing. The SEO campaign for November will shift its focus to off-page optimisation through the creation and distribution of press releases to enhance brand visibility, drive website traffic, and bolster domain authority. This approach is aimed at sustaining and building on the positive trends observed in October.

SEO Analysis

• 18 keywords ranking in top 3 (first page) results
• 24 keywords ranking in top 4-10 (first page) results
• Keyword ‘automotive locksmith Blackburn’ ranking in 1st position (first page)
• Keyword ‘automotive locksmith Mitcham’ ranking in 2nd position (first page)
• Keyword ‘automotive locksmith Balwyn’ ranking in 2nd position (first page)
• Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
• Keyword ‘smart keys Blackburn’ ranking in 2nd position (first page)
• Keyword ‘security locks Mitcham’ ranking in 2nd position (first page)
• Keyword ‘security locks Ashburton’ ranking in 5th position (first page)
• In October, on-page optimisation focused on the keyword ‘locksmith Doncaster East’. Its ranking can be expected to improve in the upcoming weeks.
• As well, Google made some changes to what insights are available for Google Business Profile (GBP). Total Views is no longer included in the report. It is possible that the figures are off due to the changes in Google’s reporting.
• The GBP listing generated 121 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 133), 8 website clicks (previously Website Visits was 5), and 4 phone calls (up from 3 previously) made directly from the GBP listing.
• Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/nDxc3G.
• Through November, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

Google Ads Analysis

• 4 Conversions
• 27 Clicks
• 5.79% CTR
• 14.81% Conversion Rate
• $10.62 Avg. CPC
• September a steady traction in the Google Ads campaign. The ad impressions led to 4 calls, which show high conversion intent.
• As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
• With that being said, the plan for October is to wait for instructions on when to enable the campaign again.