Rapid Locksmiths – September 2023 Monthly Report
Manager Analysis
In September, the SEO campaign yielded promising results. The team successfully achieved high rankings for several key keywords, with 21 keywords securing positions in the top 3 search results, and 22 keywords ranking in the top 4-10 positions on the first page. Notably, ‘automotive locksmith Blackburn,’ ‘Mitcham,’ and ‘Balwyn’ all attained the coveted 1st position, while ‘locksmith Blackburn’ and ‘smart keys Blackburn’ secured 2nd positions. Additionally, ‘security locks Mitcham’ held the 2nd position, and ‘security locks Ashburton’ ranked 3rd on the first page.
The focus of the SEO campaign in September was primarily on off-page optimisation through a robust local citations strategy. This approach aimed to enhance the website’s visibility and credibility by securing high-quality backlinks. In October, the emphasis will shift to on-page optimisation, with a particular focus on ‘locksmith Doncaster East’ to improve its competitiveness and secure a place on the first page of Google search results.
The Google Business Profile (GBP) listing saw a slight decrease in activity, with 133 total views, 5 website visits, and 3 phone calls in September. However, efforts to enhance location relevance through SEO-optimised content were initiated. View the post here – https://posts.gle/CmLzYs.
September witnessed steady progress in the Google Ads campaign, with 4 conversions from 27 clicks, resulting in a commendable 14.81% conversion rate. The click-through rate (CTR) stood at 5.79%, and the average cost per click (CPC) was $10.62. Notably, the ad impressions generated 4 valuable phone calls, indicating a high level of conversion intent.
As part of routine optimisation, the team included low-intent, irrelevant, and competitor search terms in the negative keywords list to refine the campaign’s targeting. Looking ahead to October, the campaign will be paused until further instructions are received, allowing for strategic adjustments as needed.
SEO Analysis
- 21 keywords ranking in top 3 (first page) results
- 22 keywords ranking in top 4-10 (first page) results
- Keyword ‘automotive locksmith Blackburn’ ranking in 1st position (first page)
- Keyword ‘automotive locksmith Mitcham’ ranking in 1st position (first page)
- Keyword ‘automotive locksmith Balwyn’ ranking in 1st position (first page)
- Keyword ‘locksmith Blackburn’ ranking in 2nd position (first page)
- Keyword ‘smart keys Blackburn’ ranking in 2nd position (first page)
- Keyword ‘security locks Mitcham’ ranking in 2nd position (first page)
- Keyword ‘security locks Ashburton’ ranking in 3rd position (first page)
- In September, the SEO campaign focused on off-page optimisation through a robust local citations approach designed to improve the site’s visibility, credibility, and Google presence with high quality backlinks to the site.
- The Google Business Profile listing achieved 133 total views (down from 160 previously), 5 website visits (down from 12 previously), and 3 phone calls (down from 7 previously) made directly from the GBP listing.
- Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/CmLzYs.
- Through October, the SEO on-page optimisation will focus on the keyword ‘locksmith Doncaster East’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.
Google Ads Analysis
- 4 Conversions
- 27 Clicks
- 5.79% CTR
- 14.81% Conversion Rate
- $10.62 Avg. CPC
- September a steady traction in the Google Ads campaign. The ad impressions led to 4 calls, which show high conversion intent.
- As part of our regular optimisation, we added low intent, irrelevant, and competitor search terms in the negative keywords list.
- With that being said, the plan for October is to wait for instructions on when to enable the campaign again.
Rapid Locksmiths – August 2023 Monthly Report
Manager Analysis
In August, the Google Ads campaign delivered promising results with 4 conversions achieved at a cost of $77.20 per conversion. The click-through rate (CTR) stood at 6.87%, with an average cost per click (CPC) of $9.65. The campaign maintained a strong conversion rate of 12.50%. The month displayed a consistent trend despite the ads running for only the second half.
Doubling the original budget proved effective in managing high keyword competition while maintaining performance. This strategy allowed the campaign to overcome budget limitations. Looking ahead to September, the plan is to run the campaign for the first half of the month, as requested, to evaluate if a continuous presence in the ad auction with an increased budget will further enhance conversion rates.
In August, the SEO campaign demonstrated significant progress. A total of 20 keywords ranked in the top 3 search results, and 25 keywords secured positions in the top 4-10 results. Notably, keywords such as ‘automotive locksmith Blackburn,’ ‘automotive locksmith Mitcham,’ ‘smart keys Blackburn,’ and ‘security locks Mitcham’ secured first and second-page positions. On-page optimisation efforts were concentrated on ‘locksmith Glen Waverley,’ with expectations of improved rankings in the upcoming weeks.
The Google Business Profile (GBP) listing achieved 160 total views, 12 website visits, and 7 phone calls directly from the GBP listing, indicating growing engagement. Additionally, SEO-optimised content was created for the GBP listing to enhance location relevance. In August, Google rolled out a core algorithm update, necessitating close monitoring of site metrics for potential impact. For September, the SEO campaign will emphasise off-page optimisation to acquire local citations, enhancing site visibility, credibility, and Google presence through reputable backlinks. These efforts aim to sustain and improve organic search rankings and traffic.