Rapid Locksmiths – July 2023 Monthly Report
Manager Analysis
In July, the SEO campaign showed promising results with 15 keywords ranking in the top 3 and 21 keywords ranking in positions 4 to 10 on the first page of search results. Notably, the keywords ‘automotive locksmith Blackburn’ and ‘smart keys Blackburn’ both achieved the top spot on the first page. Additionally, ‘security locks Mitcham’, ‘security locks Ashburton’, and ‘automotive locksmith Balwyn’ secured the second position on the first page. The keyword ‘locksmith Blackburn’ ranked at a respectable 5th position. The campaign focused on off-page optimisation through guest posting, which contributed to increased referral traffic, backlinks, and enhanced site authority. In the coming month, the focus will shift to on-page optimisation with an emphasis on the competitive keyword ‘locksmith Glen Waverley’.
The Google Business Profile (GBP) experienced an improvement in performance. The profile garnered 169 total views, indicating an increase from the previous 155 views. The number of website visits saw a rise from 2 to 4, and phone calls made directly from the GBP listing increased from 3 to 4. SEO-optimised content was developed for the GBP listing to enhance its location relevance and can be accessed at https://posts.gle/C25ARn. This content aims to attract more local customers to the business. The positive trends seen in July signify the effectiveness of the SEO strategies implemented. Moving into August, the focus will remain on optimising the GBP listing further to attract more local leads and boost business visibility.
The Google Ads campaign yielded encouraging results with 4 conversions, a Click-Through Rate (CTR) of 5.62%, and an average Cost Per Click (CPC) of $6.47. The Conversion Rate stood at an impressive 10.26%. The ads ran for the first half of the month with double the budget, effectively overcoming budget constraints arising from fierce keyword competition. In August, the plan is to run the campaign in the second half of the month, as per the client’s request, and maintain a similar strategy from July. To drive more conversions, the team will focus on optimising the ads and refining search terms to ensure relevance to the services offered and the landing page content. These efforts are aimed at further enhancing the campaign’s performance and maximising its potential to reach the target audience.
SEO Analysis
Google Ads Analysis
Rapid Locksmiths – June 2023 Monthly Report
Manager Analysis
The Google Ads campaign in June faced challenges due to limited budget and intense competition, resulting in the ads being shown less than 10% of the time when relevant searches were made. Consequently, the campaign only generated 6 clicks, achieving a modest 2.26% click-through rate (CTR). However, the average cost per click (CPC) remained relatively low at $3.40. To optimise performance, additional automations were implemented to accelerate the learning phase of the campaign and improve its ability to generate conversions. Looking ahead to July, the focus will be on driving more conversions by reviewing the search terms used for queries and ensuring their relevance to the services offered and the content of the landing pages. This will help refine the targeting and increase the likelihood of attracting qualified leads.
The SEO and GBP campaign achieved significant success in June. Fifteen keywords ranked within the top 3 results, while an additional 20 keywords secured positions within the top 4-10 results on the first page. Notable rankings included “automotive locksmith Blackburn” in the 2nd position, “automotive locksmith Glen Waverley” in the 3rd position, and “security locks Ashburton” in the 3rd position. On-page optimisation efforts focused on improving the ranking of the keyword “locksmith Nunawading,” with the expectation of continued improvement in the following weeks. A new Google Business Profile listing was created, garnering 155 total views, 2 website visits, and 3 phone calls directly from the listing. To enhance location relevance, SEO-optimised content updates were implemented for the GBP listing, aiming to attract more local customers. In July, the focus will shift towards off-page optimisation strategies, specifically utilising guest posting opportunities to generate more referral traffic and bolster the website’s authority in the industry.