Manager Analysis

Throughout May, the SEO campaign yielded impressive results, with a total of 18 keywords securing top 3 positions on the first page of search engine results. An additional 20 keywords claimed positions within the top 4-10, further solidifying the site’s visibility and relevance. Notably, the keyword ‘automotive locksmith Glen Waverley’ achieved an exceptional 2nd position, underscoring its prominence among local search queries. Similarly, ‘security locks Ashburton’ made substantial progress, ascending from the 7th position in the previous month to a remarkable 2nd position on the first page.

The campaign placed a strong emphasis on off-page optimisation strategies, leveraging the power of map embeds from Google Maps. By incorporating these high-quality outbound links, the site’s overall authority and reliability were enhanced, contributing to its improved search rankings. In addition, an SEO-optimised content piece was created for the GBP listing, aiming to strengthen the site’s location relevance. This content can be accessed at the following link: https://posts.gle/qHQL76.

Looking ahead to June, the SEO campaign will shift its focus to the keyword ‘locksmith Nunawading,’ as part of an expansion into new target locations. This keyword boasts a medium to a high level of competition and significant monthly search volume. The primary objective is to gain a competitive edge for this keyword, propelling it closer to the first page of Google search results.

In terms of Google Ads, the campaign experienced some fluctuations. It generated a total of 17 clicks with an average cost per click (CPC) of $3.01, resulting in a click-through rate (CTR) of 6.80%. However, the ads were shown less than 10% of the time when relevant searches were made, affecting visibility and potential reach. Despite this, the campaign managed to achieve a high-intent action through a call received via the website. In terms of optimisation, the advertiser verification process was successfully completed, ensuring credibility and access to additional ad features. Moreover, competitor, irrelevant, and low-intent terms were consistently added to the negative keywords list to prevent wasteful spending. Looking ahead to June, the focus will be on driving more conversions by reviewing the search terms used and aligning them with the offered services and landing page content. Additionally, optimising the budget allocation based on the average CPC will be explored, considering the campaign’s limited daily clicks due to budget constraints.

SEO Analysis

Google Ads Analysis

Manager Analysis

In April, the SEO campaign for Rapid Locksmiths showed significant improvements with 20 keywords ranking on the first page of Google search results. 24 other keywords were also ranking within the top 4-10 positions on the first page. The top-performing keywords were ‘automotive locksmith Glen Waverley’ in the 2nd position, ‘security locks Balwyn’ in the 5th position, ‘security locks Ashburton’ in the 7th position, and ‘locksmith Mitcham’ in the 8th position. The campaign also started to target new locations with a focus on the on-page optimisation of the keyword ‘locksmith Doncaster’. Additionally, a new Google Business Profile (GBP) was created to replace the suspended listing. For May, the SEO strategy will be off-page optimisation, specifically through map embedding strategies to improve the business’s Google map rankings. The goal is to increase the business’s visibility and attract more potential customers.

SEO Analysis