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Rapid Locksmiths – November 2022 Monthly Report

Dec 7, 2022

Manager

November brought mixed performances for the website metrics. User traffic recovered, up 4.2%, although the trend was up and down over the course of the month. Organic search users accounted for 84.7% of that traffic – a larger percentage than the previous month, with 105 total (102 new). The site’s average SEO rank dipped slightly, but remains high at 8.9 overall. More favourably, we now have more keywords on the first page of Google search results. November saw off-page optimisations completed to improve Google Maps and local search rankings. This December, we will shift to on-page strategies focused on the ‘locksmith Burnwood’ keyword to take advantage of its monthly search volume. The aim is to improve its ranking so it moves closer to the #1 spot on Google.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 1st position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 6th position (first page)
  • Keyword ‘locksmith Ringwood’ ranking in 10th position (first page)
  • For November, the SEO campaign focused on off-page optimisation strategies using map embeds to improve Google Maps and local search rankings.
  • Through December, the SEO on-page optimisation will focus on the keyword ‘locksmith Burwood’ as it has a high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.

    • Rapid Locksmiths – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    Website metrics saw some setbacks in October, but SEO performance has been more promising. User visits dropped slightly, but the overall trend ended up on an upward note. Of those users, 74.8% of them arrived through organic (SEO) channels – 89 total (87 new). More positively, average session duration went up to almost a minute and a half. In terms of SEO, the website saw a rise in its average SEO rank and more keywords enter the top 10 spots of Google search results. In October, we did on-page optimisations focusing on the ‘locksmith Ashburton’ keyword, which currently ranks 17th. Its rank should hopefully improve in the coming weeks. For November, we will focus on off-page strategies such as map embedding to improve Google Map rankings.

    SEO Analysis

  • 29 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 2nd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 4th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 4th position (first page)
  • Keyword ‘locksmith Ringwood’ ranking in 10th position (first page), up slightly rom 13th position (second page) in the previous month.
  • For October, on-page optimisation was completed with a focus on the keyword ‘locksmith Ashburton’.
  • Through November, the SEO strategy will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings.