Select Page

Rapid Locksmiths – September 2022 Monthly Report

Oct 7, 2022

Manager

With website traffic having settled in August, September shows a more positive trend. Site users increased by 22.8% and rose steadily over the month, with 81.4% of those users arriving through organic search channels. The average session duration is also now up over a minute, which shows our content is relevant to user searches. On the other hand, SEO performance has experienced some challenges – the average SEO rank slipped, while some keywords fell out of the top 3 spots of Google search results. However, we will return to on-page optimisations this month, which should help keyword performance. In September, we focused on off-page strategies to improve website authority and relevance. This October, we will complete on-page strategies on the competitive ‘locksmith Ashburton’ keyword since it has a high monthly search volume. We aim to bring it closer to the top 10 spots on Google.

SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 2nd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 4th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 6th position (first page)
  • Keyword ‘locksmith Ringwood’ ranking in 13th position (second page)
  • For September, the SEO campaign focused on off-page optimisation strategies with the goal of improving the site’s authority, relevance, and trustworthiness.
  • Through October, the SEO on-page optimisation will focus on the keyword ‘locksmith Ashburton’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.

    • Rapid Locksmiths – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    It may appear that the website metrics experienced some setbacks this August, but July did bring that sudden anomaly in user traffic. Following that unexplained spike in users, website traffic has come back down to a more reasonable count. More favourably, there were more organic search users in August than in the previous month! In terms of SEO performance, the site again slipped a little in average SEO rank, but the keywords have been mostly stable. We also expect the SEO rank to improve now that we’ve completed on-page optimisations, with a focus on the ‘locksmith Doncaster’ keyword. This September, we will again switch to off-page strategies in order to boost the site’s authority and relevance on Google and to website users.

    SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘automotive locksmith Mitcham’ ranking in 3rd position (first page)
  • Keyword ‘automotive locksmith Ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 3rd position (first page), up from 12th position (second page) in the previous month
  • Keyword ‘locksmith Ringwood’ ranking in 14th position (second page)
  • For August, the on-page optimisation strategy focused on the keyword ‘locksmith Doncaster’. The goal was to help push its ranking closer to the first page of Google search results.
  • Through September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.