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Redbelly Landscapes – April 2022 Monthly Report

by | Apr 7, 2022 | Redbelly Landscapes | 0 comments

Manager

April sees mixed results for the campaign. Some metrics declined, including user traffic, which dropped by 29.8%. Still, we saw several peaks, with a notable high on 12 April! Average session duration, meanwhile, went up by 13.1% – now well over a minute. We also saw a similar number of users arrived through organic (SEO) channels, which has us optimistic. On the other hand, the site’s average SEO rank did see a 9.1% drop, but it still remains high at 6.2 overall. Keyword performance has also dipped somewhat, but we’ve retained 58 keywords in the top 3 position with a significant number in the #1 spot. The ‘landscapers oxenford’ target keyword continues to perform well, as does ‘decking ashmore’ and ‘landscape design oxenford’. In April, we optimised the ‘decking Hope Island’ target keyword, which presently ranks 69th. We hope to see it improve in the coming weeks. This May, we will shift our strategies to the ‘landscapers Hope Island’ to increase its ranking.

SEO Analysis

  • 58 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping helensvale’ ranking in 1st position (first page)
  • Keyword ‘landscaping robina’ ranking in 2nd position (first page)
  • Keyword ‘decking southport’ ranking in 3rd position (first page)
  • Keyword ‘landscaping runaway bay’ ranking in 1st position (first page)
  • Keyword ‘decking tweed heads’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 12th position (second page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘decking Hope Island’ and we expect its ranking to improve in the coming weeks.
  • Through the month of May, we will focus our on-page optimisation on the keyword ‘landscapers Hope Island’ to boost its ranking closer to the first page of Google search results.