Manager
The month of July was somewhat challenging for the website and the SEO campaign. We did not see a continued rise in website traffic, although the trend saw several peaks. More promisingly, 47.6% of website users arrived through organic (SEO) channels and spent almost a minute on the site. In terms of SEO, we did see a very minor drop in the site’s average SEO rank by 0.8%, but we’ve sustained our keyword performance from last month. A majority of our keywords also remain on the first page of Google search results! In July, we switched to off-page strategies to boost search rankings and improve the way Google and users perceive our website’s authority. For August, we will focus on-page optimisations on the ‘decking Labrador’ keyword so it gains a solid ranking on Google.
SEO Analysis
68 keywords ranking in top 3 (first page) results
12 keywords ranking in top 4-10 (first page) results
Keyword ‘landscapers Oxenford’ ranking in 2nd position (first page)
Keyword ‘landscaping Helensvale’ ranking in 2nd position (first page)
Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
Keyword ‘decking Southport’ ranking in 2nd position (first page)
Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
Keyword ‘landscaping Miami’ ranking in 9th position (first page)
Keyword ‘decking Hope Island’ ranking in 1st position (first page)
In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Through the month of August,our plan is to focus our on-page optimisation on the keyword ‘decking Labrador’ as it has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.
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