Manager Analysis
In July, the SEO campaign exhibited impressive results, with 76 keywords ranking within the top 3 positions on the first page of search results, and an additional 5 keywords securing positions in the top 4-10 range. Notably, the keywords ‘decking Hope Island’ and ‘landscaping Runaway Bay’ achieved remarkable success, both ranking in the 1st and 2nd positions, respectively, on the first page. Similarly, ‘landscaping Robina’ and ‘landscapers Oxenford’ secured 1st and 2nd positions, while ‘decking Southport’ and ‘decking Tweed Heads’ both claimed the 3rd position on the first page. ‘Landscaping Miami’ performed well, securing a commendable 4th position on the first page.
During July, the SEO campaign prioritised off-page optimisation strategies, leveraging guest posting opportunities to generate increased referral traffic and enhance its online authority. As the campaign progresses into August, the on-page optimisation efforts will be concentrated on the keyword ‘landscapers Labrador,’ which has experienced a decline in rankings despite significant monthly searches. The primary goal is to regain a competitive edge for this keyword and restore it to a prominent position on the first page of Google search results.
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