Manager
The month of September saw mixed but overall positive results for the website and SEO campaign. There was a drop in total website users, but 55.5% of those users arrived through organic (SEO) channels and all but one of those users were new. The average session duration also went up to well over a minute, which is pleasing to see. More favourably, the site’s average SEO rank again increased by a small but welcome 0.2%, although the campaign did lose some keywords from the top 3 spots of Google search results. Some notable keywords are ‘landscapers Oxenford’ and ‘decking Southport’, which both hold the #1 spot. In September, we sought to maintain, if not improve, website authority and relevance through off-page strategies. This October, we will switch to on-page optimisations focusing on the ‘landscapers Hope Island’ keyword since it is fairly competitive with a high monthly search volume. Our aim is to bring it closer to the #1 spot on Google.
SEO Analysis
67 keywords ranking in top 3 (first page) results
13 keywords ranking in top 4-10 (first page) results
Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
Keyword ‘decking Southport’ ranking in 1st position (first page)
Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
Keyword ‘landscaping Miami’ ranking in 3rd position (first page)
Keyword ‘decking Hope Island’ ranking in 1st position (first page)
In September, the SEO campaign focused on off-page optimisation strategies to improve, if not maintain, the site’s authority, relevance, and trustworthiness.
Through the month of October, on-page optimisation will focus on the keyword ‘landscapers Hope Island’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.
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