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The month of September saw mixed but overall positive results for the website and SEO campaign. There was a drop in total website users, but 55.5% of those users arrived through organic (SEO) channels and all but one of those users were new. The average session duration also went up to well over a minute, which is pleasing to see. More favourably, the site’s average SEO rank again increased by a small but welcome 0.2%, although the campaign did lose some keywords from the top 3 spots of Google search results. Some notable keywords are ‘landscapers Oxenford’ and ‘decking Southport’, which both hold the #1 spot. In September, we sought to maintain, if not improve, website authority and relevance through off-page strategies. This October, we will switch to on-page optimisations focusing on the ‘landscapers Hope Island’ keyword since it is fairly competitive with a high monthly search volume. Our aim is to bring it closer to the #1 spot on Google.

SEO Analysis

  • 67 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
  • Keyword ‘decking Southport’ ranking in 1st position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 3rd position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • In September, the SEO campaign focused on off-page optimisation strategies to improve, if not maintain, the site’s authority, relevance, and trustworthiness.
  • Through the month of October, on-page optimisation will focus on the keyword ‘landscapers Hope Island’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.