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Redbelly Landscapes – May 2022 Monthly Report

May 7, 2022

Manager

We again see ups and downs for the campaign this May. User traffic again dipped, but this time by much less – just 2.7%. Traffic peaked on 17 May, with 13 users total on the website. The trend dropped off a bit towards the end of the month, but we ended on a pleasing upward note. Of our total 181 site visitors, 47.5% of them arrived through organic (SEO) channels, and almost all of them were new. They also spent a significant amount of time on the website. Metrics were more favourable in terms of SEO performance, with a small but welcome 2.7% increase in the site’s average SEO rank. We’ve sustained keyword performance for the most part, with a significant number in the #1 spot. The ‘decking Hope Island’ target keyword saw a notable jump in organic search rank, all the way up to 6th from its previous position of 63rd. In May, we focused optimisations on the ‘landscapers Hope Island’ keyword and we expect improvement in its rank in the coming weeks. June will see us work on the ‘decking Carrara’ keyword to bring it closer to Google’s first page.

SEO Analysis

  • 60 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers oxenford’ ranking in 2nd position (first page)
  • Keyword ‘landscaping helensvale’ ranking in 2nd position (first page)
  • Keyword ‘landscaping robina’ ranking in 2nd position (first page)
  • Keyword ‘decking southport’ is ranking in 1st position (first page), up from 3rd position (first page) in the previous month.
  • Keyword ‘landscaping runaway bay’ ranking in 1st position (first page)
  • Keyword ‘decking tweed heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ is ranking in 6th position (first page), up from 12th position (second page) in the previous month.
  • Keyword ‘decking Hope Island’ is ranking in 3rd position (first page), up from 63rd (seventh page) after on-page optimisation work done in April.
  • In May, we completed on-page optimisation with a focus on the keyword ‘landscapers Hope Island’ and we expect its ranking to improve in the coming weeks.
  • Through the month of June, we will focus our on-page optimisation on the keyword ‘decking Carrara’ to boost its ranking closer to the first page of Google search results.

    • Redbelly Landscapes – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    April sees mixed results for the campaign. Some metrics declined, including user traffic, which dropped by 29.8%. Still, we saw several peaks, with a notable high on 12 April! Average session duration, meanwhile, went up by 13.1% – now well over a minute. We also saw a similar number of users arrived through organic (SEO) channels, which has us optimistic. On the other hand, the site’s average SEO rank did see a 9.1% drop, but it still remains high at 6.2 overall. Keyword performance has also dipped somewhat, but we’ve retained 58 keywords in the top 3 position with a significant number in the #1 spot. The ‘landscapers oxenford’ target keyword continues to perform well, as does ‘decking ashmore’ and ‘landscape design oxenford’. In April, we optimised the ‘decking Hope Island’ target keyword, which presently ranks 69th. We hope to see it improve in the coming weeks. This May, we will shift our strategies to the ‘landscapers Hope Island’ to increase its ranking.

    SEO Analysis

  • 58 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping helensvale’ ranking in 1st position (first page)
  • Keyword ‘landscaping robina’ ranking in 2nd position (first page)
  • Keyword ‘decking southport’ ranking in 3rd position (first page)
  • Keyword ‘landscaping runaway bay’ ranking in 1st position (first page)
  • Keyword ‘decking tweed heads’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 12th position (second page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘decking Hope Island’ and we expect its ranking to improve in the coming weeks.
  • Through the month of May, we will focus our on-page optimisation on the keyword ‘landscapers Hope Island’ to boost its ranking closer to the first page of Google search results.