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Redbelly Landscapes – November 2022 Monthly Report

Dec 7, 2022

Manager

It’s been more challenging for the campaign this November. Website traffic slipped marginally, with the month starting strong (50 user peak) but falling off after that. It’s uncertain what caused this spike in traffic as that high number of visitors is outside the average for the rest of the month. Of the tracked site visits, organic search users accounted for 40.7% – 87 total (79 new). The website’s average SEO rank also slipped, although there are more keywords now in the top 3 spots of Google search results. November saw the campaign focus on off-page strategies to build links by creating and distributing press releases. This December, we will shift towards on-page optimisations on the moderately competitive ‘landscaping Molendinar’ keyword to take advantage of its month search volume.

SEO Analysis

  • 70 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping Robina’ ranking in 1st position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Southport’ ranking in 3rd position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 6th position (first page)
  • In November, the SEO campaign focused on off-page optimisation strategies with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.
  • Through the month of December, the SEO on-page optimisation will focus on the keyword ‘landscaping Molendinar’ as it has a low to medium level of competition and significant monthly searches. The goal is to help it gain a more solid footing in the Google search results.

    • Redbelly Landscapes – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    October was positive overall for metrics across the board. Website traffic bounced back by 28.0%, there was a peak of 29 users on 09 October – much higher than the average trend over the month. Moreover, a similar percentage of users arrived through organic search channels as did the month prior, and they comprise over half of total user traffic. Regarding SEO, the website saw a 14.8% rise in the average SEO rank, a much higher margin than in September. Keyword performance has also been very steady, which is pleasing to see. In October, we focused on-page optimisations on the ‘landscapers Hope Island’ keyword, which currently ranks 4th – and we hope it moves closer to the #1 spot on Google search results. For November, we will switch to off-page strategies to gain more links and improve site presence on Google.

    SEO Analysis

  • 73 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping Robina’ ranking in 1st position (first page)
  • Keyword ‘decking Southport’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 5th position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • In October, the on-page optimisation focused on the keyword ‘landscapers Hope Island’. Its ranking can be expected to improve in the coming weeks.
  • Through the month of November, the SEO campaign will focus on off-page optimisation with the goal of gaining more links to improve the site’s Google presence.