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Redbelly Landscapes – September 2022 Monthly Report

Oct 7, 2022

Manager

The month of September saw mixed but overall positive results for the website and SEO campaign. There was a drop in total website users, but 55.5% of those users arrived through organic (SEO) channels and all but one of those users were new. The average session duration also went up to well over a minute, which is pleasing to see. More favourably, the site’s average SEO rank again increased by a small but welcome 0.2%, although the campaign did lose some keywords from the top 3 spots of Google search results. Some notable keywords are ‘landscapers Oxenford’ and ‘decking Southport’, which both hold the #1 spot. In September, we sought to maintain, if not improve, website authority and relevance through off-page strategies. This October, we will switch to on-page optimisations focusing on the ‘landscapers Hope Island’ keyword since it is fairly competitive with a high monthly search volume. Our aim is to bring it closer to the #1 spot on Google.

SEO Analysis

  • 67 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 1st position (first page)
  • Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
  • Keyword ‘decking Southport’ ranking in 1st position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 3rd position (first page)
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • In September, the SEO campaign focused on off-page optimisation strategies to improve, if not maintain, the site’s authority, relevance, and trustworthiness.
  • Through the month of October, on-page optimisation will focus on the keyword ‘landscapers Hope Island’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.

    • Redbelly Landscapes – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    Website and SEO metrics were positive in the month of August. Website traffic has bounced back, up 38% with a notable peak of 46 users on 28 August. A smaller percentage of users arrived through organic search channels versus July, but they continue to spend a notable amount of time on the site. More favourably, the site’s average SEO rank also rose by 4.6%, and it has more keywords now in the top 3 spots of Google search results. One notable performer was the ‘landscaping Miami’ keyword, which now ranks 4th (up from 9th the previous month). In August, our on-page optimisations focused on the ‘decking Labrador’ keyword, which presently ranks 38th. We aim to improve its ranking and move it closer to the top 10 spots. This September, we will shift to off-page strategies to improve the way Google and site users perceive the site’s authority and relevance.

    SEO Analysis

  • 62 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscapers Oxenford’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Robina’ ranking in 2nd position (first page)
  • Keyword ‘decking Southport’ ranking in 2nd position (first page)
  • Keyword ‘landscaping Runaway Bay’ ranking in 1st position (first page)
  • Keyword ‘decking Tweed Heads’ ranking in 3rd position (first page)
  • Keyword ‘landscaping Miami’ ranking in 4th position (first page), up from 9th position (first page) in the previous month
  • Keyword ‘decking Hope Island’ ranking in 1st position (first page)
  • In August, the on-page optimisation strategy focused on the keyword ‘decking Labrador’. The goal was to help push its ranking closer to the first page of Google search results.
  • Through the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.