April has been a fantastic initial month for the Facebook Ads campaign since the launch as we have seen 67 conversions in the form of online submissions or phone calls from the landing pages. The cost per conversion is sitting at $13.63 which is fantastic to see considering the $$ value of the MVP product.
While these conversions may not be necessarily followed up, it has been fantastic to see the awareness and engagement generated for the new product and is a great way to see the campaign come to an end, as it was paused at the end of last week.
