Rutherford Dental – November Monthly Report
Manager
The month of November has seen some very positive results. We have seen an increase in the number of conversions from the Google Ads campaign, as well as the total number of impressions which is great. While out CTR has dropped, we will be focusing on this in the coming month to ensure we can see an improvement in this. As if we can improve the CTR we should also be able to see an increase in the number of conversions.
Google Ads Analysis
We have seen some very positive improvements in the Google Ads campaign for November. We have seen an increase in the number of Impressions (2.1%), Conversions (40%), conversions rate (49.25) and we also achieved a lower Cost per Conversion (-26.8%). This is an indication that the optimiations completed through the month were a success for the campaign. However, our CTR dropped a little, however it is still sitting at a positive number. We are getting 71% of our conversions on mobile devices so we will continue bidding more towards it but we will not abandoning PC and tablet all together as we are still getting a few conversions from them. The plan for December is to focus on improving the CTR by creating a different approach in our ads and adding more search terms in our keywords list.
Rutherford Dental – October Monthly Report
Manager
The month of October has seen some fantastic results! We have seen a huge increase in the overall website traffic with dips and peaks occurring throughout the month. On the Google Ads front, we have seen a massive improvement, and have achieved 5 conversions over the past month which is great. We seem to be seeing these conversions sporadically throughout the month, so we will be investigating to see how we can see these results occurring more consistently week on week.
Google Ads Analysis
The Google ads campaign has been very successful for the month of October. We have seen an increase in the number of Clicks (6.6%), CTR (43.9%), Conversions (150%) and Conversion rate (134.6%). We can see the mobile conversions stand out more than PC conversions. Knowing this will give us more insight to make effective optimisations. The plan for November is to get more conversions, we will also be trying to see more consistent performance throughout the month as we have noticed that we are not getting conversions every week consistently. Having a better bidding strategy will help us with this over the coming month.